Uploaded February 2025 | Updated September 2026, 23 hours ago

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Why are beauty brands so obsessed with food? 🍩🍑 From Rhode’s viral glazing lip serum to Too Faced’s chocolate-scented palettes, edible marketing is everywhere—and it’s working!

In this video, we’re diving into the psychology behind food-inspired beauty products, why they might be working, and how they keep us buying more. Is it all just a fun trend, or is this marketing strategy here to stay?

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Music from Epidemic Sound

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00:00 Introduction
01:04 Why is edible marketing so successful?
03:09 The use of nostalgia
05:01 Sensory marketing
07:52 The rise of absurd products to virality
11:07 Lower barrier to entry
13:18 Being part of something
16:06 In conclusion