Uploaded August 2022 | Updated September 2026, 1 day ago
The #lancia tower is the brainchild of Gianni Lancia, the son of company founder Vincenzo, to whom the street that runs below the building is currently dedicated. While the tower undoubtedly made a powerful visual statement in Turin's 1950s skyline, it wasn't a mere vanity project. With it, Gianni sought to concentrate Lancia's management, administrative and technical staff in one modern and rational place, rather than having them scattered around various corners of the Borgo San Paolo factory.
The blue Lancia sign ceased to shine in Turin's night sky in 2005 when the Fiat group finally sold off the long-redundant tower and the mostly abandoned, disused Lancia factory around it.
#history #torino
My articles on Medium: roadsterlifeweb.medium.com/membership
My automotive books:
Lancia Gamma Berlina & Coupé 1976 - 1984
amazon.com/dp/B09TN45L8Q
Six Appeal - The Story Of The Alfa 6
amazon.com/dp/1793931046
Alfa Romeo Giulietta - The Story 1977 - 1985
ENGLISH: amazon.com/dp/1983393746
ITALIAN: https://www.amazon.it/dp/B098GVJ7RK
Alfa Romeo Arna - The Full Story 1980 - 1987 amazon.com/dp/1656632500
The #lancia tower is the brainchild of Gianni Lancia, the son of company founder Vincenzo, to whom the street that runs below the building is currently dedicated. While the tower undoubtedly made a powerful visual statement in Turin's 1950s skyline, it wasn't a mere vanity project. With it, Gianni sought to concentrate Lancia's management, administrative and technical staff in one modern and rational place, rather than having them scattered around various corners of the Borgo San Paolo factory.
The blue Lancia sign ceased to shine in Turin's night sky in 2005 when the Fiat group finally sold off the long-redundant tower and the mostly abandoned, disused Lancia factory around it.
#history #torino
My articles on Medium: roadsterlifeweb.medium.com/membership
My automotive books:
Lancia Gamma Berlina & Coupé 1976 - 1984
amazon.com/dp/B09TN45L8Q
Six Appeal - The Story Of The Alfa 6
amazon.com/dp/1793931046
Alfa Romeo Giulietta - The Story 1977 - 1985
ENGLISH: amazon.com/dp/1983393746
ITALIAN: https://www.amazon.it/dp/B098GVJ7RK
Alfa Romeo Arna - The Full Story 1980 - 1987 amazon.com/dp/1656632500
