Uploaded September 2022 | Updated September 2026, 1 day ago

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Alfa Romeo's history spans over a century, yet it ceased to exist as a corporate entity almost four decades ago.
Quite a few older, hardcore Alfa fans still consider anything designed afterward as somewhat unworthy of the badge. However, I believe that, even though things could certainly have gone better, plenty remains to be happy about from the last few decades.
Yet Alfa Romeo's recent history could well have gone down a very, very different path: this is the untold story of Ford's failed attempt to buy Alfa Romeo, back in 1986. #history #alfaromeo #ford
Link to the EU's 1989 ruling: https://op.europa.eu/s/wTjv
00:00 Intro
00:48 Context
20:28 Privatization
02:58 Ford
05:27 Fiat
My articles on Medium: roadsterlifeweb.medium.com/membership
My automotive books:
Lancia Gamma Berlina & Coupé 1976 - 1984
amazon.com/dp/B09TN45L8Q
Six Appeal - The Story Of The Alfa 6
amazon.com/dp/1793931046
Alfa Romeo Giulietta - The Story 1977 - 1985
ENGLISH: amazon.com/dp/1983393746
ITALIAN: https://www.amazon.it/dp/B098GVJ7RK
Alfa Romeo Arna - The Full Story 1980 - 1987 amazon.com/dp/1656632500