Uploaded April 2024 | Updated September 2026, 3 hours ago
For homeworkers, the modern laptop does a decent job, but when it comes to midsized and larger meeting rooms, according to Bob Farahar, Senior Market Development Manager for Shure, the actual number of spaces with a high-quality AV setup is still languishing in the low single digits. And based on recent sales data, the IT channel is in a great place to capitalise on this growing demand.
During this discussion, Farahar outlines the size and scope of the market, where the sweet spot resides for channel partners, and the key benefits of its STEM product portfolio, which is designed from the ground up to help partners stand out in terms of quality and reliability.
For more market insights from Shure, visit: https://p.shure.com/av-for-it-providers.
For homeworkers, the modern laptop does a decent job, but when it comes to midsized and larger meeting rooms, according to Bob Farahar, Senior Market Development Manager for Shure, the actual number of spaces with a high-quality AV setup is still languishing in the low single digits. And based on recent sales data, the IT channel is in a great place to capitalise on this growing demand.
During this discussion, Farahar outlines the size and scope of the market, where the sweet spot resides for channel partners, and the key benefits of its STEM product portfolio, which is designed from the ground up to help partners stand out in terms of quality and reliability.
For more market insights from Shure, visit: https://p.shure.com/av-for-it-providers.
