Uploaded March 2021 | Updated September 2026, 3 weeks ago

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James May – without knowing it – became a meme last year, and all he had to do was smack a block of cheese onto a worktop. This action has taken the internet by storm, so much so that people have remixed the 3-second clip into a frankly ridiculous amount of songs and further memes. Here are the best of the bunch.

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