Uploaded February 2026 | Updated September 2026, 2 weeks ago
https://cppcon.org
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The Truth About Being a Programmer CEO - Greg Law - CppCon 2025
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Many programmers think about starting a company. It’s often not about getting rich so much as to pursue a vision for a computer program that is much bigger than one person could write alone. Like most programmers who start up, I had no formal training and little experience outside of software development. I was naively confident, and didn’t know what I didn’t know (it turned out that that was a LOT!)
The talk includes some of the lessons I’ve learned along the way, many of which were a complete surprise. I’ll cover getting investment, building the product, building a team, and getting and keeping customers. Little of this talk is directly about programming, but it is aimed at programmers who want to create code in order to create a business, or who want to create a business so that they can create the code they want.
Much of the content is also relevant for programmers who find themselves doing non-programming tasks, such as managing people or customer-facing roles, and anyone working at a start-up. Contains candid, warts-and-all war stories, and because it’s for programmers, comes with a no adverts and no business-talk BS guarantee.
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Slides: github.com/CppCon/CppCon2025/blob/main/Presentations/The_Programmer_CEO.pdf
Work at Hudson River Trading (HRT): tinyurl.com/safxfctf
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Greg Law
Greg is co-founder and CEO at Undo. He is a programmer at heart, but likes to keep one foot in the software world and one in the business world. Greg finds it particularly rewarding to turn innovative software technology into a real business. Greg has over 25 years' experience in innovative start-up software companies.
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CppCon is the annual, week-long face-to-face gathering for the entire C++ community. The conference is organized by the C++ community for the community. You will enjoy inspirational talks and a friendly atmosphere designed to help attendees learn from each other, meet interesting people, and generally have a stimulating experience. Taking place this year in Aurora, Colorado, near the Denver airport, and including multiple diverse tracks, the conference will appeal to anyone from C++ novices to experts.
Annual CppCon Conference - cppcon.org
linkedin.com/company/cppcon
https://x.com/cppcon
facebook.com/CppConference
reddit.com/r/cppcon
https://mastodon.social/@CppCon
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Videos Filmed & Edited by Bash Films: BashFilms.com
YouTube Channel Managed by Digital Medium Ltd: events.digital-medium.co.uk
---
#cpp #cplusplus #cppcon #cppprogramming #cplusplusprogramming #softwaredevelopment #softwareengineering #coding #code #computerscience #technology #technews #programming #programmer
https://cppcon.org
---
The Truth About Being a Programmer CEO - Greg Law - CppCon 2025
---
Many programmers think about starting a company. It’s often not about getting rich so much as to pursue a vision for a computer program that is much bigger than one person could write alone. Like most programmers who start up, I had no formal training and little experience outside of software development. I was naively confident, and didn’t know what I didn’t know (it turned out that that was a LOT!)
The talk includes some of the lessons I’ve learned along the way, many of which were a complete surprise. I’ll cover getting investment, building the product, building a team, and getting and keeping customers. Little of this talk is directly about programming, but it is aimed at programmers who want to create code in order to create a business, or who want to create a business so that they can create the code they want.
Much of the content is also relevant for programmers who find themselves doing non-programming tasks, such as managing people or customer-facing roles, and anyone working at a start-up. Contains candid, warts-and-all war stories, and because it’s for programmers, comes with a no adverts and no business-talk BS guarantee.
---
Slides: github.com/CppCon/CppCon2025/blob/main/Presentations/The_Programmer_CEO.pdf
Work at Hudson River Trading (HRT): tinyurl.com/safxfctf
---
Greg Law
Greg is co-founder and CEO at Undo. He is a programmer at heart, but likes to keep one foot in the software world and one in the business world. Greg finds it particularly rewarding to turn innovative software technology into a real business. Greg has over 25 years' experience in innovative start-up software companies.
---
CppCon is the annual, week-long face-to-face gathering for the entire C++ community. The conference is organized by the C++ community for the community. You will enjoy inspirational talks and a friendly atmosphere designed to help attendees learn from each other, meet interesting people, and generally have a stimulating experience. Taking place this year in Aurora, Colorado, near the Denver airport, and including multiple diverse tracks, the conference will appeal to anyone from C++ novices to experts.
Annual CppCon Conference - cppcon.org
linkedin.com/company/cppcon
https://x.com/cppcon
facebook.com/CppConference
reddit.com/r/cppcon
https://mastodon.social/@CppCon
---
Videos Filmed & Edited by Bash Films: BashFilms.com
YouTube Channel Managed by Digital Medium Ltd: events.digital-medium.co.uk
---
#cpp #cplusplus #cppcon #cppprogramming #cplusplusprogramming #softwaredevelopment #softwareengineering #coding #code #computerscience #technology #technews #programming #programmer
