Uploaded February 2026 | Updated September 2026, 2 weeks ago

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0:00 Intro
0:23 What makes an Icon? Brand status
1:10 An Icon is boring
2:50 An Icon has longevity
4:03 Celebrity
5:27 Quality
5:51 Luck
6:28 Zeitgeist
7:21 Risk
7:48 It's ending because...