Uploaded March 2026 | Updated September 2026, 18 hours ago
Not every graphic design brief is created equal.
Some give you room to explore, invent, and play.
Others hand you the structure and expect you to work within the lines
And some are somewhere in the middle
One isn’t necessarily better than the other, but knowing the difference?
That can change how you approach a project… or even decide what kind of designer you want to be.
Do you thrive on creative freedom, or do you prefer clear boundaries?
Let’s take a look at the three most common types of design briefs and what they mean for your creative process.
👊
*****************
TOPICS COVERED:
00:00:00 Introduction
00:00:34 The Creative Spectrum
00:00:53 Open Briefs
00:01:27 Closed Briefs
00:02:43 Flexi Briefs
00:04:05 Graphic Design Brief Examples
00:04:55 Open Brief Example
00:05:55 Closed Brief Example
00:07:00 Flexi Brief Example
00:08:03 Why Does This Matter?
*****************
GDS DESIGN COMMUNITY
This video was created for all my members of the GDS design school community.
If you would like to join the GDS design school community, where we chat about design, give each other feedback and where I set design challenges.
You are all welcome to join for free
JOIN FREE HERE: discord.gg/WCCF8cdCYN
See you there
*****************
FOR MORE EXCLUSIVE CONTENT CHECK OUT:
Instagram: instagram.com/garethdavidstudio
X: twitter.com/gareth_david
GDS Design School Community: discord.gg/WCCF8cdCYN
Facebook page: fb.me/GarethDavidStudio
LinkedIn page: linkedin.com/company/gareth-david-studios
GDS.com: garethdavidstudio.com
*****************
#GraphicDesign #DesingProcess #DesingBrief
Not every graphic design brief is created equal.
Some give you room to explore, invent, and play.
Others hand you the structure and expect you to work within the lines
And some are somewhere in the middle
One isn’t necessarily better than the other, but knowing the difference?
That can change how you approach a project… or even decide what kind of designer you want to be.
Do you thrive on creative freedom, or do you prefer clear boundaries?
Let’s take a look at the three most common types of design briefs and what they mean for your creative process.
👊
*****************
TOPICS COVERED:
00:00:00 Introduction
00:00:34 The Creative Spectrum
00:00:53 Open Briefs
00:01:27 Closed Briefs
00:02:43 Flexi Briefs
00:04:05 Graphic Design Brief Examples
00:04:55 Open Brief Example
00:05:55 Closed Brief Example
00:07:00 Flexi Brief Example
00:08:03 Why Does This Matter?
*****************
GDS DESIGN COMMUNITY
This video was created for all my members of the GDS design school community.
If you would like to join the GDS design school community, where we chat about design, give each other feedback and where I set design challenges.
You are all welcome to join for free
JOIN FREE HERE: discord.gg/WCCF8cdCYN
See you there
*****************
FOR MORE EXCLUSIVE CONTENT CHECK OUT:
Instagram: instagram.com/garethdavidstudio
X: twitter.com/gareth_david
GDS Design School Community: discord.gg/WCCF8cdCYN
Facebook page: fb.me/GarethDavidStudio
LinkedIn page: linkedin.com/company/gareth-david-studios
GDS.com: garethdavidstudio.com
*****************
#GraphicDesign #DesingProcess #DesingBrief
