Uploaded August 2025 | Updated September 2026, 2 weeks ago
For the past year, Elie (@bookofelie) has been chasing a simple dream — to create his own fair food and actually get it sold at the OC Fair.
In this episode, we follow Elie as he attempts the impossible: from the first spark of an idea, to hours in the test kitchen, to navigating the tricky world of fair food without a booth, a kitchen, or any prior experience. And finally… marketing the Bean & Cheese Cone, what he believes is the greatest fair food ever.
Was he successful? You decide.
If you’ve ever thought about chasing your own ridiculous dream, maybe this will show you it’s more possible than you think.
What challenge should we throw Elie into next? Drop your ideas in the comments
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Big thanks to Chicken Charlie for being a legend in front of the camera and off. Taking days off from being the king of the fair to helping us on everything from recipe development to product launch, marketing in ways we didn't understand before (doing all the radio and TV segments) and teaching us that showing up with a smile is what people remember. Thanks to the OC Fair for all the help, the Foodbeast team for the ideation, influencer marketing, experimentation.
Big thanks to everyone who loves a good bean and cheese burrito and everyone who comes in from Instagram and TikTok. Let me know in the comments where we should go next
For the past year, Elie (@bookofelie) has been chasing a simple dream — to create his own fair food and actually get it sold at the OC Fair.
In this episode, we follow Elie as he attempts the impossible: from the first spark of an idea, to hours in the test kitchen, to navigating the tricky world of fair food without a booth, a kitchen, or any prior experience. And finally… marketing the Bean & Cheese Cone, what he believes is the greatest fair food ever.
Was he successful? You decide.
If you’ve ever thought about chasing your own ridiculous dream, maybe this will show you it’s more possible than you think.
What challenge should we throw Elie into next? Drop your ideas in the comments
------
Big thanks to Chicken Charlie for being a legend in front of the camera and off. Taking days off from being the king of the fair to helping us on everything from recipe development to product launch, marketing in ways we didn't understand before (doing all the radio and TV segments) and teaching us that showing up with a smile is what people remember. Thanks to the OC Fair for all the help, the Foodbeast team for the ideation, influencer marketing, experimentation.
Big thanks to everyone who loves a good bean and cheese burrito and everyone who comes in from Instagram and TikTok. Let me know in the comments where we should go next
