Future Proof | The Surprising New Material Taking Over Fashion @FutureProofTV | Uploaded February 2022 | Updated October 2024, 34 minutes ago.
Tencel wood fibre is a relatively new textile material made from eucalyptus trees and it seems to be getting a LOT of attention from fashion companies. Our question is: why are all of these brands barking up the same tree?

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docs.google.com/document/d/e/2PACX-1vQh3muzDTVu28r2BO_SdUoAdxcBeJIEXoUIBwBS8eIcFrl4MJlRyg_ZFJuFQFVup7uGlVFvhGMvMrtp/pub

Script: Bénédicte Herbout
Editor: Kirsten Stanley
Animator: Zachary Kastrukoff
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

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