Uploaded October 2025 | Updated September 2026, 2 weeks ago

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Sometimes to get the things you want, you have to stop fighting for it and here’s why.

Judd Kessler is a Lavin Exclusive Speaker and the author of "Lucky by Design." In this clip, he shares his "go for gold, settle for silver" framework for navigating hidden markets. The counterintuitive strategy? Sometimes aiming for your second choice dramatically increases your odds while everyone else battles for the top spot. Whether it's a reservation at a hot new restaurant or a competitive career opportunity, knowing the race is happening is half the battle.

👉 Learn more about Judd and watch the full episode through the link in our bio!

#Economics #HiddenMarkets #GameTheory #LavinVoices #JuddKessler