Uploaded July 2025 | Updated September 2026, 3 weeks ago
The "Cold Cuts Platter" is a bestseller on the SWISS Saveurs menu. It’s a tribute to a deeply rooted ritual that has shaped the festivities of Mr. and Mrs. Swiss for generations: the apéro. Guests who order it don’t just get to experience a taste of tradition—they also receive a handcrafted wooden board to take home as a keepsake. Curious to learn more, we followed its story all the way to the heart of the Zürcher Oberland.
Read more in the SWISS Magazine: swiss.com/magazine/en/inside-swiss/behind-the-scenes/saveurs-cold-cuts-platter
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Swiss International Air Lines (SWISS) is Switzerland’s leading air carrier.
With one of Europe’s most advanced aircraft fleets, SWISS is a premium
airline that provides direct flights from Zurich and Geneva to keep
Switzerland connected with Europe and the world. Its Swiss WorldCargo
division offers an extensive range of airport-to-airport airfreight services
for high-value, time-critical and care-intensive consignments.
SWISS embodies its home country’s traditional values and is dedicated to
delivering the highest product and service quality.
The company has also set itself ambitious carbon targets, and plans to
halve its 2019 net carbon dioxide emissions by 2030 and make its business
and operations entirely carbon-neutral by 2050, particularly by promoting
the use of sustainable aviation fuels. SWISS is part of the Lufthansa Group
and is also a member of Star Alliance, the world’s biggest airline network.
Follow us on Social Media:
Instagram: instagram.com/flyswiss
TikTok: tiktok.com/@flyswiss
LinkedIn: linkedin.com/company/swiss-international-air-lines
Facebook: facebook.com/flyswiss
X: twitter.com/flyswiss
SWISS.com: swiss.com
SWISS Magazine: swiss.com/magazine/en
Sign up for our Newsletter: swiss.com/newsletter
The "Cold Cuts Platter" is a bestseller on the SWISS Saveurs menu. It’s a tribute to a deeply rooted ritual that has shaped the festivities of Mr. and Mrs. Swiss for generations: the apéro. Guests who order it don’t just get to experience a taste of tradition—they also receive a handcrafted wooden board to take home as a keepsake. Curious to learn more, we followed its story all the way to the heart of the Zürcher Oberland.
Read more in the SWISS Magazine: swiss.com/magazine/en/inside-swiss/behind-the-scenes/saveurs-cold-cuts-platter
_
Subscribe for exclusive video updates: youtube.com/subscription_center?add_user=swissintlairlines
Swiss International Air Lines (SWISS) is Switzerland’s leading air carrier.
With one of Europe’s most advanced aircraft fleets, SWISS is a premium
airline that provides direct flights from Zurich and Geneva to keep
Switzerland connected with Europe and the world. Its Swiss WorldCargo
division offers an extensive range of airport-to-airport airfreight services
for high-value, time-critical and care-intensive consignments.
SWISS embodies its home country’s traditional values and is dedicated to
delivering the highest product and service quality.
The company has also set itself ambitious carbon targets, and plans to
halve its 2019 net carbon dioxide emissions by 2030 and make its business
and operations entirely carbon-neutral by 2050, particularly by promoting
the use of sustainable aviation fuels. SWISS is part of the Lufthansa Group
and is also a member of Star Alliance, the world’s biggest airline network.
Follow us on Social Media:
Instagram: instagram.com/flyswiss
TikTok: tiktok.com/@flyswiss
LinkedIn: linkedin.com/company/swiss-international-air-lines
Facebook: facebook.com/flyswiss
X: twitter.com/flyswiss
SWISS.com: swiss.com
SWISS Magazine: swiss.com/magazine/en
Sign up for our Newsletter: swiss.com/newsletter
