Uploaded March 2006 | Updated September 2026, 2 hours ago

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This is an alternate take of the Rolling Rock commercial featuring RCA Recording Artists The Sound of Urchin, from 2000. This was a campaign called unbottle-it and featured up and coming bands. It was directed by Todd Phillips, who directed the movies Old School, Starsky and Hutch, Road Trip, GG Allin's Hated movie, and more. For more info on The Sound of Urchin, visit soundofurchin.com