The Self Optimizing Enterprise - Interview with Timo Elliott from SAP @bernardmarr
The Self Optimizing Enterprise - Interview with Timo Elliott from SAP  @bernardmarr
Uploaded December 2025 | Updated September 2026, 9 hours ago
The real promise of enterprise AI is not automation for efficiency, it is freeing people to focus on higher value, human-centred work

In my recent conversation with Timo Elliott, Innovation Evangelistat SAP, we explored how embedded AI inside everyday workflows can help organisations pivot faster, run leaner and innovate continuously. Rather than adding new tools or platforms, AI becomes part of the work people already do, making adoption smoother and value creation faster.

As Timo said, “AI gets rid of all the boring manual work so that you can focus on what is important.” When AI handles repetitive tasks like processing, form filling, and data lookups, people have more time for creativity, relationships, strategic thinking, and problem-solving.

Timo also shared his excitement about SAP’s role in shaping the self-optimising enterprise, where a unified platform of applications, data, and AI creates a flywheel effect, improving workflows as they are used and making the organisation adaptive by design.

For more information, click here: sap.com/products/business-suite/trade-disruption.html?campaigncode=crm-yd25-crs-3182889&source=socialad-us-linkedin-disp-%25epid!-x-sapbusinesssuitegrow_custom-x-x-aam&dfa=1

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Bernard Marr |

The Self Optimizing Enterprise - Interview with Timo Elliott from SAP

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