Uploaded July 2026 | Updated September 2026, 2 weeks ago
When most people think of negotiation, they picture big, high-stakes moments: haggling over the price of a house, negotiating a starting salary, or hammering out the terms of a business deal. But negotiation is also something we do every day. It’s working out who’s taking on which chores with your spouse, convincing a coworker to help on a project, or even deciding where to go for dinner with friends. The better you understand negotiation — which is really about influencing other people’s decisions — the better you’ll be at navigating conflicts and opportunities both big and small.
My guest has spent decades studying the art and science of wielding that influence. John Richardson teaches negotiation at MIT’s Sloan School of Management and is the co-author of Never Settle (amzn.to/44XIDXL) . Today on the show, John shares what he learned from negotiation legends like Roger Fisher, co-author of Getting to Yes, and FBI hostage negotiator Chris Voss. He unpacks the skills of master negotiators, including how to build reciprocity, uncover what people actually want, and keep your emotions from hijacking your judgment. We also get into the part of negotiation that makes people the most uncomfortable: the back-and-forth over hard numbers like price and salary and how to handle those conversations with greater confidence and better results.
• Resources Related to the PodcastAoM Podcast #234: Haggling and Deal Making Advice From a FBI Hostage Negotiator (With Chris Voss) (artofmanliness.com/finance/money/podcast-234-haggling-and-deal-making-advice-from-a-fbi-hostage-negotiator/)
• AoM Podcast #559: How to Handle Difficult Conversations (With Sheila Heen) (artofmanliness.com/social/social-skills/handle-difficult-conversations/)
• Influence: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life by Robert B. Cialdini (amzn.to/457xljt)
• AoM Article: How Labeling Your Emotions Can Help You Take Control (artofmanliness.com/character/self-improvement/labeling-emotions-control/)
• Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher (amzn.to/3T9kavN)
• Start with NO…The Negotiating Tools that the Pros Don’t Want You to Know by Jim Camp (amzn.to/4yt0kf2)
Connect With John Richardson
• Never Settle website (neversettlenegotiate.com/aom)
• John’s faculty page (https://mitsloan.mit.edu/faculty/directory/john-richardson)
0:00 Everyday Negotiation & Meet John Richardson
2:18 John's Path Into Negotiation
9:50 Why People Fear Negotiation
12:34 Roger Fisher's Philosophy (Getting to Yes)
17:46 Chris Voss & Hostage Negotiation Tactics
22:54 Give Them a Sandwich (Reciprocity)
30:06 Using Someone's Name
33:59 Managing Your Emotions
39:00 Figuring Out What Everyone Wants
46:29 Distributive Negotiation & Anchoring
54:52 Alternatives, Saying No & Closing
When most people think of negotiation, they picture big, high-stakes moments: haggling over the price of a house, negotiating a starting salary, or hammering out the terms of a business deal. But negotiation is also something we do every day. It’s working out who’s taking on which chores with your spouse, convincing a coworker to help on a project, or even deciding where to go for dinner with friends. The better you understand negotiation — which is really about influencing other people’s decisions — the better you’ll be at navigating conflicts and opportunities both big and small.
My guest has spent decades studying the art and science of wielding that influence. John Richardson teaches negotiation at MIT’s Sloan School of Management and is the co-author of Never Settle (amzn.to/44XIDXL) . Today on the show, John shares what he learned from negotiation legends like Roger Fisher, co-author of Getting to Yes, and FBI hostage negotiator Chris Voss. He unpacks the skills of master negotiators, including how to build reciprocity, uncover what people actually want, and keep your emotions from hijacking your judgment. We also get into the part of negotiation that makes people the most uncomfortable: the back-and-forth over hard numbers like price and salary and how to handle those conversations with greater confidence and better results.
• Resources Related to the PodcastAoM Podcast #234: Haggling and Deal Making Advice From a FBI Hostage Negotiator (With Chris Voss) (artofmanliness.com/finance/money/podcast-234-haggling-and-deal-making-advice-from-a-fbi-hostage-negotiator/)
• AoM Podcast #559: How to Handle Difficult Conversations (With Sheila Heen) (artofmanliness.com/social/social-skills/handle-difficult-conversations/)
• Influence: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life by Robert B. Cialdini (amzn.to/457xljt)
• AoM Article: How Labeling Your Emotions Can Help You Take Control (artofmanliness.com/character/self-improvement/labeling-emotions-control/)
• Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher (amzn.to/3T9kavN)
• Start with NO…The Negotiating Tools that the Pros Don’t Want You to Know by Jim Camp (amzn.to/4yt0kf2)
Connect With John Richardson
• Never Settle website (neversettlenegotiate.com/aom)
• John’s faculty page (https://mitsloan.mit.edu/faculty/directory/john-richardson)
0:00 Everyday Negotiation & Meet John Richardson
2:18 John's Path Into Negotiation
9:50 Why People Fear Negotiation
12:34 Roger Fisher's Philosophy (Getting to Yes)
17:46 Chris Voss & Hostage Negotiation Tactics
22:54 Give Them a Sandwich (Reciprocity)
30:06 Using Someone's Name
33:59 Managing Your Emotions
39:00 Figuring Out What Everyone Wants
46:29 Distributive Negotiation & Anchoring
54:52 Alternatives, Saying No & Closing
