Uploaded May 2026 | Updated September 2026, 1 week ago
To mark our 80th anniversary, we're launching The Seat, a new brand film that elevates one of aviation’s most overlooked objects into the hero of the story. The film pays tribute to the humble seat that carried Scandinavian values out into the world for eight decades, reflecting a mindset shaped by curiosity, openness and the constant exchange of ideas. At its core, the film reflects on the continuous exchange of people, ideas and perspectives between Scandinavia and the wider world.
To mark our 80th anniversary, we're launching The Seat, a new brand film that elevates one of aviation’s most overlooked objects into the hero of the story. The film pays tribute to the humble seat that carried Scandinavian values out into the world for eight decades, reflecting a mindset shaped by curiosity, openness and the constant exchange of ideas. At its core, the film reflects on the continuous exchange of people, ideas and perspectives between Scandinavia and the wider world.
