Uploaded January 2026 | Updated September 2026, 3 weeks ago
For 25 years, Professor Hyunkook Lee has been researching surround sound and immersive audio. Since 2010, his focus has been on height perception—specifically, how we perceive and localize sounds coming from above. His discoveries have fundamentally changed how we approach immersive mixing. One critical finding: time differences don't work in the vertical domain the way they do in stereo. Instead, height perception relies almost entirely on spectral cues and the pitch-height effect, where higher frequencies are perceived as more elevated, regardless of speaker placement.
Emre Ramazanola brings 25 years of stereo mixing and engineering experience and has completed over 3,000 Atmos mixes—a staggering volume that gives him unique insight into what actually works in immersive mixing. Mark Gittins has been pioneering immersive audio since Apple Music launched Spatial Audio, and runs his own immersive studio, Send Sound. Together, these three experts explore the psychoacoustic principles that govern immersive audio, the limitations of current technology (particularly HRTFs and binaural delivery), and practical solutions they're using today.
You'll learn why phantom centre sounds more natural than real centre (even though it's technically more distorted), why preserving tonality is one of the biggest challenges in immersive mixing, and how APL Virtuoso—Professor Lee's binaural monitoring software—uses geometric acoustic modelling rather than impulse responses to create neutral, spatially accurate headphone monitoring. The conversation covers the 'room divergence effect' (why your brain gets confused when virtual acoustics don't match your physical room), the limitations of personal HRTFs, and exciting new immersive technologies on the horizon that could revolutionize audio delivery across all platforms.
In This Episode:
• Why height perception works completely differently from horizontal stereo localization—and what that means for immersive mixing
• The pitch-height effect: how frequency content determines perceived elevation, not panning or level
• Time vs. level differences: why time differences are 'useless' in vertical stereo (and how barn owls solve this problem)
• The fundamental problem with conventional panning tools: they colour the sound and don't provide accurate localization
• HRTFs (Head-Related Transfer Functions): what they are, why personal HRTFs don't work as well as you'd think, and the limitations of current measurement methods
• Binaural rendering and the 'cone of confusion': why you can't accurately localize sounds behind you without head movement
• Tonality vs. spatiality: why immersive engineers obsess over preserving tonal balance when delivering Atmos content
• The room divergence effect: why listening to binaural audio recorded in one room while sitting in another room causes your brain to reject it
• APL Virtuoso explained: geometric acoustic modelling vs. impulse responses, customizable presets, and why visual cues matter more than you'd think
• Mark's real-world story: mixing an Atmos song on holiday using Virtuoso and delivering it in two days (and having it translate perfectly back in the studio)
• The limits of individual HRTFs: why Emre uses Virtuoso instead, and why artists won't accept binaural mixes with tonal colouration
• Emerging technology: new immersive delivery methods beyond Atmos that remove timbre change and offer unprecedented spatial control
• Why cognition matters as much as perception: how the brain adapts to different environments, HRTFs, and how we use context clues to make sense of sound
• The future of binaural: head tracking, personalized HRTFs with virtual reality, and solving the standardization problem
About Our Guests
Professor Heung-Kuk Lee
Professor Heung-Kuk Lee is a Professor of Audio and Psychoacoustic Engineering at the University of Huddersfield and founder and director of the Applied Psychoacoustics Lab (APL). For 25 years, he has been conducting research on surround sound and immersive audio. Since 2010, his primary focus has been on understanding height perception and how to capture height information in immersive recording. He has conducted extensive psychoacoustic listening tests to determine how time and level differences work in the vertical domain and has designed microphone arrays specifically for capturing height. Based on his research findings, Professor Lee developed APL Virtuoso, a binaural monitoring tool, and other software tools used by professional mixing and mastering engineers worldwide. He is also a freelance recording engineer specializing in immersive audio.
Applied Psychoacoustics Lab (APL): apl.ac.uk | APL Virtuoso: apl.ac.uk/virtuoso
Emre Ramazanola
Emre Ramazanola is an immersive audio engineer, mixer, producer, and drummer with 25 years of experience in stereo mixing, mastering, score mixing, and production. He became interested in immersive audio before Atm...
For 25 years, Professor Hyunkook Lee has been researching surround sound and immersive audio. Since 2010, his focus has been on height perception—specifically, how we perceive and localize sounds coming from above. His discoveries have fundamentally changed how we approach immersive mixing. One critical finding: time differences don't work in the vertical domain the way they do in stereo. Instead, height perception relies almost entirely on spectral cues and the pitch-height effect, where higher frequencies are perceived as more elevated, regardless of speaker placement.
Emre Ramazanola brings 25 years of stereo mixing and engineering experience and has completed over 3,000 Atmos mixes—a staggering volume that gives him unique insight into what actually works in immersive mixing. Mark Gittins has been pioneering immersive audio since Apple Music launched Spatial Audio, and runs his own immersive studio, Send Sound. Together, these three experts explore the psychoacoustic principles that govern immersive audio, the limitations of current technology (particularly HRTFs and binaural delivery), and practical solutions they're using today.
You'll learn why phantom centre sounds more natural than real centre (even though it's technically more distorted), why preserving tonality is one of the biggest challenges in immersive mixing, and how APL Virtuoso—Professor Lee's binaural monitoring software—uses geometric acoustic modelling rather than impulse responses to create neutral, spatially accurate headphone monitoring. The conversation covers the 'room divergence effect' (why your brain gets confused when virtual acoustics don't match your physical room), the limitations of personal HRTFs, and exciting new immersive technologies on the horizon that could revolutionize audio delivery across all platforms.
In This Episode:
• Why height perception works completely differently from horizontal stereo localization—and what that means for immersive mixing
• The pitch-height effect: how frequency content determines perceived elevation, not panning or level
• Time vs. level differences: why time differences are 'useless' in vertical stereo (and how barn owls solve this problem)
• The fundamental problem with conventional panning tools: they colour the sound and don't provide accurate localization
• HRTFs (Head-Related Transfer Functions): what they are, why personal HRTFs don't work as well as you'd think, and the limitations of current measurement methods
• Binaural rendering and the 'cone of confusion': why you can't accurately localize sounds behind you without head movement
• Tonality vs. spatiality: why immersive engineers obsess over preserving tonal balance when delivering Atmos content
• The room divergence effect: why listening to binaural audio recorded in one room while sitting in another room causes your brain to reject it
• APL Virtuoso explained: geometric acoustic modelling vs. impulse responses, customizable presets, and why visual cues matter more than you'd think
• Mark's real-world story: mixing an Atmos song on holiday using Virtuoso and delivering it in two days (and having it translate perfectly back in the studio)
• The limits of individual HRTFs: why Emre uses Virtuoso instead, and why artists won't accept binaural mixes with tonal colouration
• Emerging technology: new immersive delivery methods beyond Atmos that remove timbre change and offer unprecedented spatial control
• Why cognition matters as much as perception: how the brain adapts to different environments, HRTFs, and how we use context clues to make sense of sound
• The future of binaural: head tracking, personalized HRTFs with virtual reality, and solving the standardization problem
About Our Guests
Professor Heung-Kuk Lee
Professor Heung-Kuk Lee is a Professor of Audio and Psychoacoustic Engineering at the University of Huddersfield and founder and director of the Applied Psychoacoustics Lab (APL). For 25 years, he has been conducting research on surround sound and immersive audio. Since 2010, his primary focus has been on understanding height perception and how to capture height information in immersive recording. He has conducted extensive psychoacoustic listening tests to determine how time and level differences work in the vertical domain and has designed microphone arrays specifically for capturing height. Based on his research findings, Professor Lee developed APL Virtuoso, a binaural monitoring tool, and other software tools used by professional mixing and mastering engineers worldwide. He is also a freelance recording engineer specializing in immersive audio.
Applied Psychoacoustics Lab (APL): apl.ac.uk | APL Virtuoso: apl.ac.uk/virtuoso
Emre Ramazanola
Emre Ramazanola is an immersive audio engineer, mixer, producer, and drummer with 25 years of experience in stereo mixing, mastering, score mixing, and production. He became interested in immersive audio before Atm...







![Dont Fret, We Welcome Your Feedback. (With Fender/PreSonus)
Description
In this podcast episode Ashea is joined by Arnd Kaiser, Product Designer Strategist at Fender Musical Instruments, and Tony Carridi, Global Revenue and Go-To-Market Executive at Fender PreSonus. Together they discuss the strategic rebrand of Fender Studio, exploring what this evolution means for music producers, audio engineers, and musicians using Digital Audio Workstation (DAW) software.
This conversation goes beyond the surface-level rebrand to explore the vision driving Fenders entry into the DAW market, the future of music production software, and what producers should expect from Fender Studio going forward. Whether youre a guitarist, music producer, audio engineer, or just curious about the future of music production tools, this episode provides insider insights into one of the music industrys most iconic brands strategic move into professional music production software. Discover why this rebrand matters, what innovations are coming, and why Fender Studio is positioning itself as a game-changer in the competitive DAW landscape.
In This Episode:
• The Fender Studio Rebrand Strategy - Understanding the vision behind Fenders rebrand and repositioning of their DAW product, and what strategic decisions led to this major announcement
• Product Design & User Experience Focus - How Fender approaches product design strategy to create intuitive, professional-grade music production software that serves both beginners and experienced producers
• Expanding Beyond Guitarists - Why Fender Studio is positioning itself as a tool for all music creators, not just guitarists, and how this broadens the addressable market for the product
• The Future of Digital Audio Workstations (DAWs) - Industry perspective on where DAW technology is headed, emerging features, and competitive dynamics in the music production software market
• Go-To-Market Strategy & Industry Positioning - Insights into how Fender is launching and marketing Fender Studio to different segments of the music production community
• Innovation in Music Production Tools - The technological innovations and features that make Fender Studio a compelling option in a crowded DAW marketplace
• Collaboration Between Fender & PreSonus - How the partnership between Fender Musical Instruments and PreSonus creates synergies and advantages for Fender Studio users
• What Inspires Professional Audio Engineers - Personal insights from industry executives about what drives their passion for music production and innovation in the field
About Our Guests:
Arnd Kaiser:
Arnd Kaiser is a Product Designer Strategist at Fender Musical Instruments, responsible for shaping the vision and strategic direction of Fenders product offerings in the music production software space. With expertise in product design and strategic planning, Kaiser brings deep understanding of how to create tools that resonate with musicians and producers across different skill levels and genres.
Tony Carridi:
Tony Carridi is a Global Revenue and Go-To-Market Executive at Fender PreSonus, overseeing the commercial strategy and market positioning of Fender Studio. With extensive experience in revenue growth and market strategy, Carridi brings insights into how Fender is approaching the competitive music production software market and building a sustainable business around innovative music tools.
About Our Host:
Ashea is a platinum-selling songwriter, music producer, and audio engineer from the UK. With credits spanning notable artists, major labels, and prestigious broadcasters, Ashea brings authentic conversations between industry professionals to the Production Expert Podcast. Credits & Placements Include… Alan Walker, Holy Goof, TS7, Billy Da Kid (Kiss FM), Steve Smart (Kiss FM), The Wideboys, MER, Sony Music, 2Tone Records, BBC, SVT1 (Sweden).
Resources & Links Mentioned
• Fender Studio - Fenders professional music production DAW software. Visit: fender.com/studio (https://www.fender.com/studio)
• PreSonus - Digital audio workstation and music production technology company. Visit: presonus.com (https://www.presonus.com)
• Fender Musical Instruments - Iconic manufacturer of guitars and music production equipment. Visit: fender.com (https://www.fender.com)
• Genelec UniO Monitoring Ecosystem - Professional audio monitoring solution providing seamless bridge between loudspeaker and headphone monitoring for consistent mix translation. Visit: genelec.com/unio (https://www.genelec.com/unio)
Subscribe & Follow
Subscribe to the Production Expert Podcast on:
• Apple Podcasts
• Spotify
• YouTube
• All major podcast platforms
Follow us:
• Instagram: [@production_expert_podcast]
• Website: [productionexpertpodcast.com]
Sponsorship
This episode is brought to you by Genelec. If youve ever been disappointed with the way your mixes sound on other playback systems, check out Genelecs UniO monitoring ecosystem. ... Dont Fret, We Welcome Your Feedback. (With Fender/PreSonus)](https://i.ytimg.com/vi/neiMC5nggZw/mqdefault.jpg)


