Uploaded May 2020 | Updated September 2026, 1 week ago
Roland is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a RM 50 dirt bike, given to him on his 5th birthday, to which, after just minutes of riding, he broke a bone, but fell in love with it anyway. His love of speed on two wheels took him to the professional racing ranks for 10 years. He set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing leathers for hammer, pencil and a computer designing and building motorcycles and custom motorcycle products. In 2005, Sands founded Roland Sands Design. Sands designs are a mixture of sport bike and chopper influences and he has played a pivotal role in popularizing high-performance custom bikes to the masses.
Roland Sands Design is a motorcycle, product, and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high-performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, supermoto, and custom bike builders and riders. It's this diversity that allows us to work with the best in the industry on a variety of projects.
Video by
Motorcyclist Magazine & RSD Archives
Roland is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a RM 50 dirt bike, given to him on his 5th birthday, to which, after just minutes of riding, he broke a bone, but fell in love with it anyway. His love of speed on two wheels took him to the professional racing ranks for 10 years. He set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing leathers for hammer, pencil and a computer designing and building motorcycles and custom motorcycle products. In 2005, Sands founded Roland Sands Design. Sands designs are a mixture of sport bike and chopper influences and he has played a pivotal role in popularizing high-performance custom bikes to the masses.
Roland Sands Design is a motorcycle, product, and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high-performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, supermoto, and custom bike builders and riders. It's this diversity that allows us to work with the best in the industry on a variety of projects.
Video by
Motorcyclist Magazine & RSD Archives
