The role of simulacra in behavior-change communication. Anthony Pym @AnthonyPym
The role of simulacra in behavior-change communication. Anthony Pym  @AnthonyPym
Uploaded December 2020 | Updated September 2026, 2 weeks ago
Talk at the conference Transmedial Turn?, Tartu, December 8-11 2020:
https://transmedia.publicon.ee/virtual-conference/

With discussion here:
us02web.zoom.us/rec/play/ZeLIIQuW8zvuOcBFqlY1ZRXORLLWsttKKhooqajJbeog5MD4A_Hxkb-xlABPBMK5UmSZVW6rEtX5WMY3.OFVD7bD_1-S-QEln?continueMode=true&_x_zm_rtaid=SeipqL8EQwqdVfdE8lNEAA.1608277371010.56a5884cd133c1ddac66a1f5c70b7514&_x_zm_rhtaid=878
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Anthony Pym |

The role of simulacra in behavior-change communication. Anthony Pym

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