Uploaded September 2025 | Updated September 2026, 1 week ago

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With publishing applications asking for follower count and famous influencers like Luke Bateman getting book deals, the book community has started discussing the merits of this new publishing route. Today lets chat about what the influencer-to-book pipeline means for the fantasy genre and when or how we should worry about it.

Thank you:
@ebnovels
@PrestonJacobstheSweetrobin
Michael R Miller: michaelrmiller.co.uk
@Talking_Story
@PhilipChaseTheBestofFantasy

Chapters
00:00 - Intro
02:30 - What are the dangers of publishing utilizing influencers?
10:14 - Does having a social media following guarantee sales?
19:28 - Quality concerns with influencer books
21:42 - Authors and social media: what's the right call?
27:14 - Final thoughts