Financial Times | The Rise of Climbing I FT Scoreboard @FinancialTimes | Uploaded August 2024 | Updated October 2024, 2 hours ago.
How joining the Olympic programme helped a niche pursuit go mainstream. Since making its debut in Tokyo, climbing has attracted corporate sponsors and professional investors looking to profit from the sport's rapid ascent. The effects are being felt at both the elite and grassroots level.

#climbing #sports #olympics

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