Uploaded April 2025 | Updated September 2026, 3 weeks ago
Amanda Ensing rose on social media as a beauty guru known for her glam makeup looks and relatable, girl-next-door personality. But over the years, her content shifted dramatically, moving from makeup tutorials and PR hauls to bold political statements and conservative commentary. Today, we are exploring Amanda's career from her early days on YouTube to her rebranding as a right-wing influencer, breaking down the controversies that defined her public image, how a major sponsorship unraveled, and the pivotal moments that changed public opinion of her forever.
Was it personal conviction, a response to being "canceled," or a strategic move to reach a new audience? And how are Jackie Aina, MannyMUA, and Raw Beauty Kristi involved? Let’s take a look at what really happened and what it says about the changing landscape of influencer culture.
*Video Links*
@rebecahj's Bye Esther! Jackie Aina, Alissa Ashley, & Makeup Shayla DRAG Amanda Ensing On Twitter youtube.com/watch?v=BIqMR5gKR0Q
@READYTOGLARE From Beauty Guru to Prophet youtube.com/watch?v=7st2LKPJK-A
Amanda calls Bretman Rock Racist youtube.com/watch?v=BoFw3pChNww
Here for the Tea’s first video about Rafael youtube.com/watch?v=V9Ulc1NtbPo
HFTT’s second video about Rafael youtube.com/watch?v=rzZCkmKXTv8
*Links*
Famous Birthdays - famousbirthdays.com/people/amanda-ensing.html
Dr Brian Clowes - hli.org/about-us/brian-clowes-phd/?utm_source=chatgpt.com
Dr. Brian article on fetuses in cosmetics - tinyurl.com/yxx58h6k
Ab**ted fetus in cosmetics 2009 - tinyurl.com/yyyafbm6
Another article on this from 2005 theguardian.com/world/2005/apr/17/ukraine.russia
Sephora cuts ties with Amanda prnewsonline.com/sephora-influencer-PR-Ensing
Sephora lawsuit change of venue to California legal document govinfo.gov/content/pkg/USCOURTS-tnmd-3_21-cv-00421/pdf/USCOURTS-tnmd-3_21-cv-00421-0.pdf
Amanda Ensing: Why Influencers Are Calling the YouTuber Out 1/8/21 teenvogue.com/story/amanda-ensing-why-influencers-are-calling-the-youtuber-out
Amanda Ensing Faces Backlash After Admitting She Voted For Trump (Wayback Machine November 10, 2020) web.archive.org/web/20231207095501/https://centennialworld.com/amanda-ensing-voted-trump-backlash
Cafe Mom’s This YouTuber got called out for ‘blatantly’ copying an indie designer’s merch cafemom.com/lifestyle/amanda-ensing-copying
John Pierce Represents More Capitol Riot Defendants Than Anyone. Should He? npr.org/2021/09/08/1034907410/john-pierce-represents-more-capitol-riot-defendants-than-anyone-should-he
Ensing v Sephora Court Docket ecf.cand.uscourts.gov/cgi-bin/DktRpt.pl?805550231605278-L_1_0-1 ecf.tnmd.uscourts.gov/cgi-bin/DktRpt.pl?114795211110401-L_1_0-1 law.justia.com/cases/federal/district-courts/tennessee/tnmdce/3:2021cv00421/86419/48
web.archive.org/web/20231207095501/https://www.youtube.com/watch?v=CqvFI5TlCiM&ab_channel=AmandaEnsing
*Time Stamps*
0:00 INTRO
3:01 Chapter 1: WHO IS AMANDA ENSING
17:42 Chapter 2: SWATCH QUEEN
30:59 Chapter 3: THE NEW BOYFRIEND
54:19 Chapter 4: THE ATTACK AGAINST KYLIE JENNER
1:05:49 Chapter 5: HARD RIGHT TURN
1:23:58 Chapter 6: ESTHER
1:32:36 Chapter 7: POPCORN AND PROPAGANDA
1:38:16 Chapter 8: SEPHORA TAKES A STAND
1:55:29 Chapter 9: WHAT HAPPENED NEXT
2:19:50 Chapter 10: HOW IT’S GOING
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Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
Transition Music: No Problems by Superintendent McCupcakes
*******************
Amanda Ensing rose on social media as a beauty guru known for her glam makeup looks and relatable, girl-next-door personality. But over the years, her content shifted dramatically, moving from makeup tutorials and PR hauls to bold political statements and conservative commentary. Today, we are exploring Amanda's career from her early days on YouTube to her rebranding as a right-wing influencer, breaking down the controversies that defined her public image, how a major sponsorship unraveled, and the pivotal moments that changed public opinion of her forever.
Was it personal conviction, a response to being "canceled," or a strategic move to reach a new audience? And how are Jackie Aina, MannyMUA, and Raw Beauty Kristi involved? Let’s take a look at what really happened and what it says about the changing landscape of influencer culture.
*Video Links*
@rebecahj's Bye Esther! Jackie Aina, Alissa Ashley, & Makeup Shayla DRAG Amanda Ensing On Twitter youtube.com/watch?v=BIqMR5gKR0Q
@READYTOGLARE From Beauty Guru to Prophet youtube.com/watch?v=7st2LKPJK-A
Amanda calls Bretman Rock Racist youtube.com/watch?v=BoFw3pChNww
Here for the Tea’s first video about Rafael youtube.com/watch?v=V9Ulc1NtbPo
HFTT’s second video about Rafael youtube.com/watch?v=rzZCkmKXTv8
*Links*
Famous Birthdays - famousbirthdays.com/people/amanda-ensing.html
Dr Brian Clowes - hli.org/about-us/brian-clowes-phd/?utm_source=chatgpt.com
Dr. Brian article on fetuses in cosmetics - tinyurl.com/yxx58h6k
Ab**ted fetus in cosmetics 2009 - tinyurl.com/yyyafbm6
Another article on this from 2005 theguardian.com/world/2005/apr/17/ukraine.russia
Sephora cuts ties with Amanda prnewsonline.com/sephora-influencer-PR-Ensing
Sephora lawsuit change of venue to California legal document govinfo.gov/content/pkg/USCOURTS-tnmd-3_21-cv-00421/pdf/USCOURTS-tnmd-3_21-cv-00421-0.pdf
Amanda Ensing: Why Influencers Are Calling the YouTuber Out 1/8/21 teenvogue.com/story/amanda-ensing-why-influencers-are-calling-the-youtuber-out
Amanda Ensing Faces Backlash After Admitting She Voted For Trump (Wayback Machine November 10, 2020) web.archive.org/web/20231207095501/https://centennialworld.com/amanda-ensing-voted-trump-backlash
Cafe Mom’s This YouTuber got called out for ‘blatantly’ copying an indie designer’s merch cafemom.com/lifestyle/amanda-ensing-copying
John Pierce Represents More Capitol Riot Defendants Than Anyone. Should He? npr.org/2021/09/08/1034907410/john-pierce-represents-more-capitol-riot-defendants-than-anyone-should-he
Ensing v Sephora Court Docket ecf.cand.uscourts.gov/cgi-bin/DktRpt.pl?805550231605278-L_1_0-1 ecf.tnmd.uscourts.gov/cgi-bin/DktRpt.pl?114795211110401-L_1_0-1 law.justia.com/cases/federal/district-courts/tennessee/tnmdce/3:2021cv00421/86419/48
web.archive.org/web/20231207095501/https://www.youtube.com/watch?v=CqvFI5TlCiM&ab_channel=AmandaEnsing
*Time Stamps*
0:00 INTRO
3:01 Chapter 1: WHO IS AMANDA ENSING
17:42 Chapter 2: SWATCH QUEEN
30:59 Chapter 3: THE NEW BOYFRIEND
54:19 Chapter 4: THE ATTACK AGAINST KYLIE JENNER
1:05:49 Chapter 5: HARD RIGHT TURN
1:23:58 Chapter 6: ESTHER
1:32:36 Chapter 7: POPCORN AND PROPAGANDA
1:38:16 Chapter 8: SEPHORA TAKES A STAND
1:55:29 Chapter 9: WHAT HAPPENED NEXT
2:19:50 Chapter 10: HOW IT’S GOING
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
Transition Music: No Problems by Superintendent McCupcakes
*******************
