Uploaded October 2024 | Updated September 2026, 1 hour ago
The pleasure-pain principle—that we are motivated to seek pleasure and avoid pain—has defined our conception of human motivation for over a century now. But new evidence suggests this might be the wrong way think about why we do what we do. Behavioral design expert and best-selling author, Nir Eyal @nirandfar explains the real key to our motivation (and lack thereof).
Watch the full episode here: youtu.be/yJS-2we9la8
The pleasure-pain principle—that we are motivated to seek pleasure and avoid pain—has defined our conception of human motivation for over a century now. But new evidence suggests this might be the wrong way think about why we do what we do. Behavioral design expert and best-selling author, Nir Eyal @nirandfar explains the real key to our motivation (and lack thereof).
Watch the full episode here: youtu.be/yJS-2we9la8
