Uploaded July 2023 | Updated September 2026, 1 hour ago

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The hashtags "old money" and "old money aesthetic" have been viewed over 4 billion times on the social media platform, TikTok. Why is the idea of "old money" being so romaticized in the times of economic inflation? In this video we will be breaking down Gen Z's problematic romanticization of old money and the Sofia Richie effect.

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