The Power of the Beauty Influencer Dollar (and its repercussions) @MikasRhetoric
The Power of the Beauty Influencer Dollar (and its repercussions)  @MikasRhetoric
Uploaded January 2024 | Updated September 2026, 3 weeks ago
Document of Creators : docs.google.com/document/d/1EJKu598NpYj4-8kmcgT8C5axhHymDafXqdx3SUKfL5s/edit?usp=sharing

Music from #Uppbeat (free for Creators!):
uppbeat.io/t/hartzmann/summer-dream
License code: F7SPNASUR6IFUFSM

Sources:

Videos I Watched:
youtube.com/watch?v=ZJHik3QFd1k&t=854s&ab_channel=THEVIEWERSVOICE
youtube.com/watch?v=nGLAD0y4pyQ&t=17s&ab_channel=JaclynHill
youtube.com/watch?v=mDyWAdeJpb0&t=28s&ab_channel=TeaSpill
youtube.com/watch?v=t-m-cCuOpRo&ab_channel=THEVIEWERSVOICE
youtube.com/watch?v=tiJiAwr1udk&ab_channel=JuliaMazzucato
youtube.com/watch?v=JFraKj0tqa8&ab_channel=AngelikaOles
youtube.com/watch?v=IFm7VP8QQkA&ab_channel=TeaSpill
youtube.com/watch?v=rSlYCMyAiDE&ab_channel=jeffreestar

Articles:
forbes.com/sites/hbsworkingknowledge/2019/12/13/how-influencers-are-making-over-beauty-marketing/?sh=180acaa21203
people.com/style/tiktok-breakout-makeup-artist-mikayla-nogueira-launches-glamlite-collab
reddit.com/r/BeautyGuruChatter/comments/9ws21m/james_charles_x_morphe_palette_sold_out_in_5
nytimes.com/2022/03/23/style/cosmetics-the-morphe-beauty-saga-it-isnt-pretty.html
thekonews.org/2018/12/james-charles-x-morphe
https://her.ie/beauty/james-charles-morphe-palette-sells-less-10-minutes-going-sale-435917
bustle.com/p/1-million-morphe-x-jaclyn-hill-palettes-were-sold-in-2017-fans-are-gushing-with-support-7674918
wwd.com/beauty-industry-news/color-cosmetics/latest-becca-x-jaclyn-hill-collaboration-did-3-5-million-in-sales-with-online-launch-10438768

Contact Email: mikasfcontent@gmail.com

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**AFFILIATED LINK (I MAKE A COMMISSION AND/OR AM AFFILIATED WITH THE BRAND)**

What’s on my face (links when present are affiliated, most are from Ulta, those outside of the US more links are below)
- Elf Acne Fighting Poreless Putty Primer: mavely.app.link/e/hq5Gyt2vYvb
- Milk Hydrogrip Primer
- Elf Halo Glow in Shade 4 mavely.app.link/e/nuQ573th6Eb
- NARS Soft Matte Concealer in Madeline
- Haus Labs Foundation in 100
- Gerard Cosmetics Slay the Day Powder
- Too Faced Born This Way Concealer in Vanilla: mavely.app.link/e/EbpJpV9vYvb
- Juvia's Place Liquid Blush in Rosey Posey mavely.app.link/e/ka9x2v5zDGb
-Gerard Cosmetics Brightening Powder
- Anastasia Beverly Hills Brow Freeze: mavely.app.link/e/skZEfhbwYvb
- Anastasia Beverly Hills Dip Brow in Ash Brown: mavely.app.link/e/CYLLKPkwYvb
- Midas Cosmetics Flowerbomb Pallet
- Midas Cosmetics Neon Liners
- Milani Highly Rated Mascara ulta.com/p/highly-rated-lash-extensions-tubing-mascara-pimprod2036712?sku=2605150
- Juvia's Place Blush Dup in Volume 4 mavely.app.link/e/di23o1cADGb
- KVD Modcon Contour in Medium: mavely.app.link/e/40s0REGwYvb
- Fenty Matchstix in Confetti
- Sephora Makeup Setting Spray

Places to Shop Some of My Faves Outside of USA (also affiliated)
-Colourpop Cosmetics: mavely.app.link/e/2QRFKkqwYvb
-NYX Epic Ink Liner in Black: mavely.app.link/e/3qq5xxOvYvb
-Urban Decay: mavely.app.link/e/LT7RdV3wYvb
-Aerie: mavely.app.link/e/rtgsoPgxYvb
-Fenty Beauty: mavely.app.link/e/LbZMzjrxYvb
-Camera Sony ZV-E10: mavely.app.link/e/DhMQ0o1BYvb

0:00 - Intro Sequence
2:12 - Introduction
5:10 - Part 1: Mikayla and the Self-tanner Debacle
34:41 - Part 2 - Glamzilla and Supporting Influencer Brands
55:17 - Part 3: Reflection on Beauty Consumerism
1:03:26 - Conclusion
The Power of the Beauty Influencer Dollar (and its repercussions)The Curious Return of Lil Tay...Logan Paul FINALLY Responds to CRYPTO SCAM AllegationsTranslating French Amberlynn Reid Documentary to English (praying 15 years of French class paid off)Alexa Nikolas, Eat Predators, and Public PerceptionMarissa Matthews & Matt Rife Research Stream, Addressing SuperMega, & My Research/Work in EducationThe Trisha Paytas EffectColleen Ballinger and Ned Fulmer Address Controversy... PoorlyDruskis Conservative White Women SketchReacting to Foodie Beauty Coming for FFG and Subjecting Myself to More YDHBImpromptu Research Stream :) - Dramageddon 2An Unscripted Rant on Unschooling
Mika’s Rhetoric |

The Power of the Beauty Influencer Dollar (and its repercussions)

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