@SimonSinek
  @SimonSinek
Simon Sinek | The Power of Memories | A Bit of Optimism #podcast @SimonSinek | Uploaded August 2024 | Updated October 2024, 1 hour ago.
PODCAST 🎙️: Our sense of smell has the deepest tie to emotion and memory. But it’s also the most overlooked. In business, that’s a giant missed opportunity.

Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow humans to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.

Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.

Listen to our full conversation wherever you get your podcasts 🎧
+ + +

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

+ + +

Website: simonsinek.com
Live Online Classes: simonsinek.com/classes
Podcast: apple.co/simonsinek
Instagram: instagram.com/simonsinek
Linkedin: linkedin.com/in/simonsinek
Twitter: twitter.com/simonsinek
Facebook: facebook.com/simonsinek

Simon’s books:
The Infinite Game: simonsinek.com/books/the-infinite-game
Start With Why: simonsinek.com/books/start-with-why
Find Your Why: simonsinek.com/books/find-your-why
Leaders Eat Last: simonsinek.com/books/leaders-eat-last
Together is Better: simonsinek.com/books/together-is-better

+ + +

#SimonSinek
The Power of Memories | A Bit of Optimism #podcastUnderstanding the Next GenerationTransforming the Workplace: Overcome Complacency with EmpathyHow To Eat with Glucose Goddess Jessie Inchauspé | A Bit of Optimism PodcastBringing Back Idealism: Why Corporate America Needs Visionary LeadershipA New Paradigm for Trust with entrepreneur Yat Siu | A Bit of OptimismSimon Sineks Guide for Sustainable Leadership and GrowthUnlock Lifelong Success: Simon Sinek on the Infinite Game in EducationGreat Leaders NEVER Stop Learning | Simon SinekImperfections, Nuance, and Humanity with comedian Alex Edelman | A Bit of OptimismA Lifetime of Leadership with President Joe Biden | A Bit of Optimism PodcastSimon Sinek on Mastering Trust in Remote Teams: Beyond the Meetings

The Power of Memories | A Bit of Optimism #podcast @SimonSinek

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER