Uploaded December 2021 | Updated September 2026, 3 weeks ago

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Skipton, the UK’s fourth largest building society, recently launched a TV ad campaign as part of a long-term strategic and creative brand platform, developed by leading integrated agency, Jaywing.

In an exclusive video interview for Campaignlive, we spoke to Jaywing’s director of strategy and planning Adrian Langford, senior art director Matt Eastwood and senior copywriter Dan Madden, as well as Skipton Building Society’s head of marketing Lynne Cook, and TV producer Paula Mackersey, to uncover the ins and outs of the brand platform.

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