Uploaded March 2025 | Updated September 2026, 2 weeks ago
There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it?
In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo.
The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place.
—
Timestamps:
0:50: Introducing Eytan
5:51: Why data-driven storytelling is so impactful
9:23: Don’t underestimate the data that’s in front of you
18:57: Storytelling’s snowball effect
23:03: Setting the bar for an interesting story
26:42: Brand familiarity and playing the long-game
30:00: On building trust through data
33:00: The pros and cons of gated content
36:34: Building a dream marketing team
39:00: How he approaches content planning
43:45: Personal inspirations and recommendations
—
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Anthony Pierri —
linkedin.com/in/anthonypierri
Robert Kaminski —
linkedin.com/in/heyrobk
Readwise —
readwise.io
Stripe Press —
press.stripe.com
The Making of Prince of Persia by Jordan Mechner —
press.stripe.com/the-making-of-prince-of-persia
Ben Thompson —
https://x.com/benthompson?lang=en
Acquired podcast —
https://www.acquired.fm/
Invest Like the Best podcast —
joincolossus.com/series/invest-like-the-best
John Mulaney —
youtube.com/watch?v=1MBjJMMKASQ
Mitch Hedberg —
youtube.com/watch?v=saoZjwf7Mfo
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it?
In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo.
The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place.
—
Timestamps:
0:50: Introducing Eytan
5:51: Why data-driven storytelling is so impactful
9:23: Don’t underestimate the data that’s in front of you
18:57: Storytelling’s snowball effect
23:03: Setting the bar for an interesting story
26:42: Brand familiarity and playing the long-game
30:00: On building trust through data
33:00: The pros and cons of gated content
36:34: Building a dream marketing team
39:00: How he approaches content planning
43:45: Personal inspirations and recommendations
—
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Anthony Pierri —
linkedin.com/in/anthonypierri
Robert Kaminski —
linkedin.com/in/heyrobk
Readwise —
readwise.io
Stripe Press —
press.stripe.com
The Making of Prince of Persia by Jordan Mechner —
press.stripe.com/the-making-of-prince-of-persia
Ben Thompson —
https://x.com/benthompson?lang=en
Acquired podcast —
https://www.acquired.fm/
Invest Like the Best podcast —
joincolossus.com/series/invest-like-the-best
John Mulaney —
youtube.com/watch?v=1MBjJMMKASQ
Mitch Hedberg —
youtube.com/watch?v=saoZjwf7Mfo
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
