Uploaded May 2026 | Updated September 2026, 6 days ago
At Together Toronto, Bryn Davis Williams, Co-Founder & CEO of DOUBL, shares what it actually looks like to pivot after four years of building - and why doing it was harder psychologically than strategically. After launching made-to-measure bras on Kickstarter, shipping 400 units, and realizing the business model was broken, Bryn and her co-founder pulled the plug and rebuilt from scratch. In 90 days, DOUBL signed two retail customers, onboarded 1,000 users, and filed two utility patents - results that took years to achieve under the old model. This talk is essential viewing for founders sitting on the edge of a pivot and anyone building in consumer tech, retail, or AI-driven commerce.
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At Together Toronto, Bryn Davis Williams, Co-Founder & CEO of DOUBL, shares what it actually looks like to pivot after four years of building - and why doing it was harder psychologically than strategically. After launching made-to-measure bras on Kickstarter, shipping 400 units, and realizing the business model was broken, Bryn and her co-founder pulled the plug and rebuilt from scratch. In 90 days, DOUBL signed two retail customers, onboarded 1,000 users, and filed two utility patents - results that took years to achieve under the old model. This talk is essential viewing for founders sitting on the edge of a pivot and anyone building in consumer tech, retail, or AI-driven commerce.
๐ Subscribe for more real founder stories from TechTO
๐ Explore upcoming TechTO events: techto.org/events Watch more talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Events calendar: luma.com/TechTO-Events
Newsletter โ The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
