Uploaded December 2025 | Updated September 2026, 5 hours ago
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📺 Watch Next:
This Is Why Everyone Is Crashing Out Online
youtu.be/HFkTFAq0vS0
In this video, I break down the performative male epidemic and why it feels like it’s backfiring in modern dating and internet culture. From the rise of the softboy, male manipulator, and weaponised vulnerability, to men using therapy speak, feminist language, and curated aesthetics as branding, the “performative male” has become one of TikTok’s most debated archetypes. I look at where this trend came from, why women initially trusted it, how it turned into suspicion and surveillance culture, and why judging men based on aesthetics, playlists, tote bags, or matcha orders misses the real issue. This is a deep dive into soft masculinity, gender performance, online dating dynamics, emotional manipulation, therapy culture, and the algorithmic incentives that reward appearance over behaviour - and why focusing on actions, not vibes, is the only way out.
Secure your online presence and protect your personal data - try Aura for free. Use my link aura.com/brianne to try for 14 days for FREE. Thanks to Aura for sponsoring this video!
❤️🔥 Patreon: patreon.com/brianneworth
❤️🔥Clothing Brand: riftsupplyco.com
INSTAGRAM • instagram.com/brianneworth
TIK TOK • tiktok.com/@brianneworth
SPOTIFY • open.spotify.com/show/0b68nyt2UOpz2nc1qw9yef?si=5LM_ZyZXSxyDcnv1R6oZJg
RIFT SUPPLY CO / MY CLOTHING BRAND
STORE: riftsupplyco.com
INSTAGRAM: instagram.com/riftsupplyco
TIK TOK: tiktok.com/@riftsupplyco
FOR PARTNERSHIPS: brianneworth@makrwatch.com
📺 Watch Next:
This Is Why Everyone Is Crashing Out Online
youtu.be/HFkTFAq0vS0
In this video, I break down the performative male epidemic and why it feels like it’s backfiring in modern dating and internet culture. From the rise of the softboy, male manipulator, and weaponised vulnerability, to men using therapy speak, feminist language, and curated aesthetics as branding, the “performative male” has become one of TikTok’s most debated archetypes. I look at where this trend came from, why women initially trusted it, how it turned into suspicion and surveillance culture, and why judging men based on aesthetics, playlists, tote bags, or matcha orders misses the real issue. This is a deep dive into soft masculinity, gender performance, online dating dynamics, emotional manipulation, therapy culture, and the algorithmic incentives that reward appearance over behaviour - and why focusing on actions, not vibes, is the only way out.
