Uploaded July 2026 | Updated September 2026, 3 weeks ago

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Phoenix homeowners are losing money by making the same mistake over and over again: listing their properties too high. An inflated asking price kills buyer interest, eliminates competition, and causes the property to sit until buyers assume something is wrong with it. In this video, James Wise explains why pricing aggressively from day one can create urgency, attract multiple buyers, and ultimately produce a stronger sale than chasing an unrealistic number and cutting the price later.

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