Uploaded June 2026 | Updated September 2026, 2 weeks ago
What happens when you combine the incredibly powerful algorithm of TikTok with the instant gratification of cheap, trendy, fast shopping? You get TikTok Shop. The new feature is growing around the world and is starting to nip at the feet of giants like Shein and Temu. You can purchase anything from the latest dresses, perfumes, even tablets - all for improbably cheap prices, without ever having to leave the app. We show you the psychology behind the scenes of this new feature.
#overconsumption #deepdive #PlanetA
Credits:
Reporter: Kiyo Dörrer
Video Editor: Frederik Willmann
Camera: Marco Borowski
Supervising Editors: Adam Baheej Adada
Fact-Check: Kirsten Funck
Thumbnail: Em Chabridon
Read more:
United Nations Federal Credit Union guidelines on how to curb impulse spending:
unfcu.org/financial-wellness/overcoming-impulsive-spending
U.S. bank guide for the same:
usbank.com/financial-education/spend/impulse-buying.html
Study on the effect of social proof on impulse buying:
sciencedirect.com/science/article/abs/pii/S0969698924004958
Global e-waste monitor by the UN Institute for Training and Research
ewastemonitor.info/wp-content/uploads/2024/12/GEM_2024_EN_11_NOV-web.pdf
Sustainability and circularity in the textile value chain, UNEP report:
wedocs.unep.org/rest/api/core/bitstreams/c2f77b11-e92c-4428-a8bf-1a63c9e5ad45/content#page=10.13
Chapters:
0:00 Intro
0:55 Shopping experience
2:00 Global context
2:44 The influencer
8:45 The psychology
11:32 The haul
14:54 Tech evaluation
16:58 Environmental impact
19:57 What can be done?
We're destroying our environment at an alarming rate. But it doesn't need to be this way. Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. We'll take a truly global look at how to get us out of this mess.
Follow Planet A on TikTok: tiktok.com/@dw_planet
What happens when you combine the incredibly powerful algorithm of TikTok with the instant gratification of cheap, trendy, fast shopping? You get TikTok Shop. The new feature is growing around the world and is starting to nip at the feet of giants like Shein and Temu. You can purchase anything from the latest dresses, perfumes, even tablets - all for improbably cheap prices, without ever having to leave the app. We show you the psychology behind the scenes of this new feature.
#overconsumption #deepdive #PlanetA
Credits:
Reporter: Kiyo Dörrer
Video Editor: Frederik Willmann
Camera: Marco Borowski
Supervising Editors: Adam Baheej Adada
Fact-Check: Kirsten Funck
Thumbnail: Em Chabridon
Read more:
United Nations Federal Credit Union guidelines on how to curb impulse spending:
unfcu.org/financial-wellness/overcoming-impulsive-spending
U.S. bank guide for the same:
usbank.com/financial-education/spend/impulse-buying.html
Study on the effect of social proof on impulse buying:
sciencedirect.com/science/article/abs/pii/S0969698924004958
Global e-waste monitor by the UN Institute for Training and Research
ewastemonitor.info/wp-content/uploads/2024/12/GEM_2024_EN_11_NOV-web.pdf
Sustainability and circularity in the textile value chain, UNEP report:
wedocs.unep.org/rest/api/core/bitstreams/c2f77b11-e92c-4428-a8bf-1a63c9e5ad45/content#page=10.13
Chapters:
0:00 Intro
0:55 Shopping experience
2:00 Global context
2:44 The influencer
8:45 The psychology
11:32 The haul
14:54 Tech evaluation
16:58 Environmental impact
19:57 What can be done?
We're destroying our environment at an alarming rate. But it doesn't need to be this way. Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. We'll take a truly global look at how to get us out of this mess.
Follow Planet A on TikTok: tiktok.com/@dw_planet
