Uploaded January 2026 | Updated September 2026, 2 weeks ago
This conversation was recorded at San Diego Comic-Con 2025, but if you’re diving into Transformers: Age of the Primes now, this is where the story truly begins.
Shop the Age of the Primes Collection: https://go.hasb.ro/TF-AgeOfThePrimes
Hosted by Hasbro Transformers designer Mark, this roundtable brings together legendary Transformers artists and designers Marcelo Matere, Eric Siebenaler, and Ken Christiansen to unpack the origins of Age of the Primes—from the earliest sketches and briefs to the challenge of finally defining the long-mythologized 13 Primes.
For years, the Primes existed more as ideas than fully realized characters, referenced across comics, animation, and film without ever being fully explored. This series set out to change that. In this discussion, the team walks through how the Primes were designed to represent the full history of Transformers—drawing inspiration from Beast-era characters, combiners, Mini-Cons, and multiple stylistic eras—to create a unified and meaningful origin story.
You’ll hear how early concepts evolved through rapid sketches, loose thumbnails, and creative collaboration, and how design partners were encouraged to “go to town” while staying rooted in a shared mythology. It’s a rare look at how Transformers lore is built from the ground up—and why Age of the Primes became such a pivotal chapter for the brand.
If you’re collecting the line, following the story, or just fascinated by how Transformers history gets written, this conversation is essential viewing—no matter when you discover it.
Subscribe to the Hasbro Pulse YouTube Channel: bit.ly/3FzcXKW
Website - bit.ly/3hrkSC2
Facebook - bit.ly/3HVrBzd
Instagram - bit.ly/3FvecuH
Twitter - bit.ly/3uU7OIq
Hasbro Pulse is a place where fans come first.
As fans ourselves, we have an idea of what you – our fans – want. Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind-the-scenes material and insider details that you can’t get anywhere else.
We made Hasbro Pulse with you, the fans, in mind. We hope you’ll make it your first stop when you’re looking for insider info about your favorite Hasbro brands.
SUBSCRIBE for regular videos about your favourite Hasbro Brands.
Brands: Transformers Generations, Transformers Generations Shattered Glass, Transformers Studio Series, TRANSFORMERS X ROBOSEN, Star Wars The Black Series, Star Wars The Vintage Collection, Star Wars Retro Collection, Marvel Legends Series, Marvel Retro Collection, Marvel X-Men Collection. Indiana Jones Adventure Series, India Jones Retro Collection, Power Rangers Lightning Collection, power Rangers Retro Collection, Power Rangers Zords, Power Rangers Collaborations, G.I. Joe Classified Series, G.I. Joe Retro Collection, G.I. Joe Collaborations, NBA Collection, NFL Collection. Nerf LMTD, Betrayal, HeroQuest, Ghostbusters, Magic The Gathering, Dungeons & Dragons, Fortnite
This conversation was recorded at San Diego Comic-Con 2025, but if you’re diving into Transformers: Age of the Primes now, this is where the story truly begins.
Shop the Age of the Primes Collection: https://go.hasb.ro/TF-AgeOfThePrimes
Hosted by Hasbro Transformers designer Mark, this roundtable brings together legendary Transformers artists and designers Marcelo Matere, Eric Siebenaler, and Ken Christiansen to unpack the origins of Age of the Primes—from the earliest sketches and briefs to the challenge of finally defining the long-mythologized 13 Primes.
For years, the Primes existed more as ideas than fully realized characters, referenced across comics, animation, and film without ever being fully explored. This series set out to change that. In this discussion, the team walks through how the Primes were designed to represent the full history of Transformers—drawing inspiration from Beast-era characters, combiners, Mini-Cons, and multiple stylistic eras—to create a unified and meaningful origin story.
You’ll hear how early concepts evolved through rapid sketches, loose thumbnails, and creative collaboration, and how design partners were encouraged to “go to town” while staying rooted in a shared mythology. It’s a rare look at how Transformers lore is built from the ground up—and why Age of the Primes became such a pivotal chapter for the brand.
If you’re collecting the line, following the story, or just fascinated by how Transformers history gets written, this conversation is essential viewing—no matter when you discover it.
Subscribe to the Hasbro Pulse YouTube Channel: bit.ly/3FzcXKW
Website - bit.ly/3hrkSC2
Facebook - bit.ly/3HVrBzd
Instagram - bit.ly/3FvecuH
Twitter - bit.ly/3uU7OIq
Hasbro Pulse is a place where fans come first.
As fans ourselves, we have an idea of what you – our fans – want. Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind-the-scenes material and insider details that you can’t get anywhere else.
We made Hasbro Pulse with you, the fans, in mind. We hope you’ll make it your first stop when you’re looking for insider info about your favorite Hasbro brands.
SUBSCRIBE for regular videos about your favourite Hasbro Brands.
Brands: Transformers Generations, Transformers Generations Shattered Glass, Transformers Studio Series, TRANSFORMERS X ROBOSEN, Star Wars The Black Series, Star Wars The Vintage Collection, Star Wars Retro Collection, Marvel Legends Series, Marvel Retro Collection, Marvel X-Men Collection. Indiana Jones Adventure Series, India Jones Retro Collection, Power Rangers Lightning Collection, power Rangers Retro Collection, Power Rangers Zords, Power Rangers Collaborations, G.I. Joe Classified Series, G.I. Joe Retro Collection, G.I. Joe Collaborations, NBA Collection, NFL Collection. Nerf LMTD, Betrayal, HeroQuest, Ghostbusters, Magic The Gathering, Dungeons & Dragons, Fortnite
