Uploaded April 2025 | Updated September 2026, 2 weeks ago
Work With Me ► getclientswithabook.com/authoros
Buy My Book ► getclientswithabook.com
Are you running your coaching business on hard mode? Here's the one change you can make to get clients, make money, and have fun...all on easy mode.
0:36 - My coaching journey: from $0 to $40K per month
2:25 - My real estate background and first coaching experience
3:36 - The power of specialization in business growth
5:31 - The "zero to one" concept for coaches
6:40 - My pivot and income struggle when changing niches
8:27 - How specializing in books boosted my income again
10:00 - Why extreme focus leads to exponential expertise
11:36 - My story: finding my perfect niche (and sticking with it)
13:42 - The counterintuitive truth about niching down
15:51 - Three powerful ways to create your coaching niche of one
17:03 - Way #1: Choose a specific, tangible outcome
19:57 - Way #2: Develop a unique mechanism or framework
24:38 - Way #3: Serve a highly specific client (the game-changer)
28:22 - Why being the absolute best at something narrow matters
31:18 - The manageable path to becoming world-class
33:28 - How to choose your perfect niche (and love your business)
35:47 - Finding your elegant "niche of one" synthesis
37:00 - Next steps to nail your niche and create your book
_________________
► Get my book Nail Your Niche here:
nailyourniche.net
► Subscribe on Youtube:
youtube.com/c/BrianEllwood?sub_confirmation=1
IG ↣ instagram.com/brian.ellwood
LinkedIn ↣ linkedin.com/in/brian-ellwood-125a17195
Threads ↣ threads.net/@brian.ellwood
Website - brianellwood.net
Email ↣ brian@brianellwood.net
MY FAVORITE EXPERT TOOLS:
🖥️ GoHighLevel: The ultimate all-in-one software to run your business on: gohighlevel.com/?fp_ref=brian-ellwood88
🤖 DELPHI.AI: Insane software that allows you to create an AI clone of yourself: delphi.ai/pricing?via=brian-ellwood
🧑🏻🤝🧑🏻 SKOOL: The best platform for building an online community: skool.com/signup?ref=1595b7b8f86441c68a77ff398e422baf
📩 KIT: My favorite email provider, built for creators - partners.kit.com/mi9oogbwxr0k-pricing
📹 DESCRIPT: How I edit videos super fast - descript.com/?lmref=MOdCZQ
🎤 LIBSYN: My favorite podcast host - signup.libsyn.com/?promo_code=BRIAN
WHO I AM:
I got my entrepreneurial start in the world of real estate investing around 2011. I flipped hundreds of houses and purchased three dozen rental properties. Then I started a coaching business and helped hundreds of clients buy their first rental properties.
After 5 years of coaching investors, I fell in love with the coaching and education industry and started helping clients start coaching and consulting businesses of their own.
I live in Colorado with my wife and two daughters. I spend most of my time with my family, working on my business, and doing fun stuff like yoga, kickboxing, parkour, and frisbee golf. I love to play video games (Counterstrike mainly), drink margaritas, smoke a good cigar, drink delicious coffee, and goof off with my friends.
Work With Me ► getclientswithabook.com/authoros
Buy My Book ► getclientswithabook.com
Are you running your coaching business on hard mode? Here's the one change you can make to get clients, make money, and have fun...all on easy mode.
0:36 - My coaching journey: from $0 to $40K per month
2:25 - My real estate background and first coaching experience
3:36 - The power of specialization in business growth
5:31 - The "zero to one" concept for coaches
6:40 - My pivot and income struggle when changing niches
8:27 - How specializing in books boosted my income again
10:00 - Why extreme focus leads to exponential expertise
11:36 - My story: finding my perfect niche (and sticking with it)
13:42 - The counterintuitive truth about niching down
15:51 - Three powerful ways to create your coaching niche of one
17:03 - Way #1: Choose a specific, tangible outcome
19:57 - Way #2: Develop a unique mechanism or framework
24:38 - Way #3: Serve a highly specific client (the game-changer)
28:22 - Why being the absolute best at something narrow matters
31:18 - The manageable path to becoming world-class
33:28 - How to choose your perfect niche (and love your business)
35:47 - Finding your elegant "niche of one" synthesis
37:00 - Next steps to nail your niche and create your book
_________________
► Get my book Nail Your Niche here:
nailyourniche.net
► Subscribe on Youtube:
youtube.com/c/BrianEllwood?sub_confirmation=1
IG ↣ instagram.com/brian.ellwood
LinkedIn ↣ linkedin.com/in/brian-ellwood-125a17195
Threads ↣ threads.net/@brian.ellwood
Website - brianellwood.net
Email ↣ brian@brianellwood.net
MY FAVORITE EXPERT TOOLS:
🖥️ GoHighLevel: The ultimate all-in-one software to run your business on: gohighlevel.com/?fp_ref=brian-ellwood88
🤖 DELPHI.AI: Insane software that allows you to create an AI clone of yourself: delphi.ai/pricing?via=brian-ellwood
🧑🏻🤝🧑🏻 SKOOL: The best platform for building an online community: skool.com/signup?ref=1595b7b8f86441c68a77ff398e422baf
📩 KIT: My favorite email provider, built for creators - partners.kit.com/mi9oogbwxr0k-pricing
📹 DESCRIPT: How I edit videos super fast - descript.com/?lmref=MOdCZQ
🎤 LIBSYN: My favorite podcast host - signup.libsyn.com/?promo_code=BRIAN
WHO I AM:
I got my entrepreneurial start in the world of real estate investing around 2011. I flipped hundreds of houses and purchased three dozen rental properties. Then I started a coaching business and helped hundreds of clients buy their first rental properties.
After 5 years of coaching investors, I fell in love with the coaching and education industry and started helping clients start coaching and consulting businesses of their own.
I live in Colorado with my wife and two daughters. I spend most of my time with my family, working on my business, and doing fun stuff like yoga, kickboxing, parkour, and frisbee golf. I love to play video games (Counterstrike mainly), drink margaritas, smoke a good cigar, drink delicious coffee, and goof off with my friends.
