Uploaded March 2026 | Updated September 2026, 34 minutes ago

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Atletico Madrid have changed greatly under Diego Simeone. Cholo Simeone has elevated the club to levels that their supporters never dreamed possible at one time. But now, the playing style that was so synonymous with Simeone’s Atletico is gone, and new ownership are looking to propel Atletico to the top of football.

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Edited by: boufousbis@gmail.com

SOURCES:

sportbiz.substack.com/p/apollo-atletico-and-the-price-of

en.atleticodemadrid.com/noticias/atletico-de-madrid-to-welcome-apollo-sports-capital-as-majority-shareholder

cope.es/programas/el-partidazo-de-cope/audios/marc-vidal-especialista-economico-explica-mejorar-atletico-madrid-entrada-apollo-musculo-financiero-querrian-20251111_3249342.html

nytimes.com/athletic/7065472/2026/02/25/atletico-madrid-champions-league-club-brugge