Uploaded September 2025 | Updated September 2026, 9 hours ago

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Malaysians are shifting from “Teh” to “Cha” – Whisk-ful Thinking, perhaps? 🍵

Data Bridge Market Research estimates that the Asia-Pacific Matcha Market, including Malaysia, that accounts for the largest market share, is projected to reach USD 3.8 billion by 2030.

However, Japan is facing a Matcha shortage; do Malaysian businesses downgrade quality or mark up their prices?

In a non-collusive oligopoly – they do neither. Instead, they diversify their products!

Despite the shortage, Matcha remains as popular as ever. Why is that?
⬆️Rising Median Household incomes
🕺Social Media Trends
🩺Perceived Health Benefits

Will this hype last or pass? Let us know in the comments!

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