The Take | The New Superficial Era: Toxic or Empowering? (or... Both?) @thetake | Uploaded January 2024 | Updated October 2024, 1 week ago.
Superficiality is nothing new – but it does feel like we’ve entered a new superficial era in recent years. Social media has made people way more aware of their own looks, clothes, houses, pets, even water bottles – and how they can bend the truth online to appear the way they really want to. On the one hand, there’s been a boom of increasingly negative content seemingly aimed at making the creator feel superior while making everyone else feel worse. But on the other hand, many have started embracing facets of superficiality as a way to empower themselves. So is this new superficial era something dangerous, inspiring, or… something else all together?
Join our PATREON to unlock our Members-Only Series “Total Take," vote on what we cover next, and earn more exciting perks: patreon.com/thetake
Bonus Content and Articles: the-take.com
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CHAPTERS
00:00 The superficial divide
00:47 The lure of the superficial
04:47 Old Superficiality & the changing new superficial era
07:16 Looks can be deceiving...
09:25 So... where do we go from here?
CREDITS
Executive Producers: Debra Minoff & Susannah McCullough
Chief Creative Director: Susannah McCullough
Associate Producer: Jessica Babineaux
Writer: Jessica Babineaux
Narrator: Jessica Babineaux
Video Editor: Dan Wolff
Superficiality is nothing new – but it does feel like we’ve entered a new superficial era in recent years. Social media has made people way more aware of their own looks, clothes, houses, pets, even water bottles – and how they can bend the truth online to appear the way they really want to. On the one hand, there’s been a boom of increasingly negative content seemingly aimed at making the creator feel superior while making everyone else feel worse. But on the other hand, many have started embracing facets of superficiality as a way to empower themselves. So is this new superficial era something dangerous, inspiring, or… something else all together?
Join our PATREON to unlock our Members-Only Series “Total Take," vote on what we cover next, and earn more exciting perks: patreon.com/thetake
Bonus Content and Articles: the-take.com
Follow our Socials: https://linktr.ee/thisisthetake
CHAPTERS
00:00 The superficial divide
00:47 The lure of the superficial
04:47 Old Superficiality & the changing new superficial era
07:16 Looks can be deceiving...
09:25 So... where do we go from here?
CREDITS
Executive Producers: Debra Minoff & Susannah McCullough
Chief Creative Director: Susannah McCullough
Associate Producer: Jessica Babineaux
Writer: Jessica Babineaux
Narrator: Jessica Babineaux
Video Editor: Dan Wolff
