The New Rules of Creative Control: How SoundCloud Puts Artists First | Fast Company @FastCompany
The New Rules of Creative Control: How SoundCloud Puts Artists First | Fast Company @FastCompany
Uploaded May 2026 | Updated September 2026, 1 week ago
As the traditional music business struggles to keep pace with how artists actually create, connect, and earn, SoundCloud is betting on a different future—one where musicians aren’t just chasing streams but are building sustainable businesses on their own terms. Hear how SoundCloud CEO Eliah Seton is charting new paths within the music industry and making sure artists aren’t left behind.

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The New Rules of Creative Control: How SoundCloud Puts Artists First | Fast Company

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