Uploaded March 2026 | Updated September 2026, 3 weeks ago
Digital ad spend will hit $600 billion this year, with brands expected to shift more budget to creators. But how can creators themselves tap this massive opportunity? Rhett & Link, legendary creators and hosts of Good Mythical Morning, alongside with Kaya Yurieff, Co-Founder of Scalable, and Arthur Leopold, Co-Founder and CEO of Agentio, will discuss their innovative brand partnership model — built on 360 campaigns, programmatic ads, sponsorships, direct integrations, and the latest brand matching technology — and how other creators can unlock new revenue opportunities to create lasting careers.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
Digital ad spend will hit $600 billion this year, with brands expected to shift more budget to creators. But how can creators themselves tap this massive opportunity? Rhett & Link, legendary creators and hosts of Good Mythical Morning, alongside with Kaya Yurieff, Co-Founder of Scalable, and Arthur Leopold, Co-Founder and CEO of Agentio, will discuss their innovative brand partnership model — built on 360 campaigns, programmatic ads, sponsorships, direct integrations, and the latest brand matching technology — and how other creators can unlock new revenue opportunities to create lasting careers.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
