Uploaded June 2025 | Updated September 2026, 2 weeks ago

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Welcome to What's Up in Makeup Top News. Visit our sponsor zocdoc.com/jenluv to easily book local, top-rated doctors who can see you quickly.

This week in beauty news, Huda Kattan goes fully independent again, a rising influencer’s mysterious death sparks controversy, and an Australian skincare company pushes back hard against sunscreen misinformation. Plus, Ipsy drops its first-ever Beauty Discovery Report, we break down the real cost of PR for indie brands, and Elton John wants you to buy his rainbow butt mask. Yes, it's real. All of that and so much more in this week's cosmetic industry news!

*Media Links (YT, IG, TikTok)*
Huda Beauty - I CAN’T BELIEVE WE JUST BOUGHT HUDA BEAUTY BACK! youtube.com/watch?v=mvB-Ig8By4E
Ultra Violette Instagram - instagram.com/ultravioletteau
Poom Cosmetics TikTok - tiktok.com/@poomcosmetics

*Article Links*
Huda Beauty tinyurl.com/5xp8uafj tinyurl.com/t5n4e78s tinyurl.com/y8rccb7v
Guava Beauty tinyurl.com/35j96e63 tinyurl.com/3yx4ptyj tinyurl.com/bnucnnhu
Rhode tinyurl.com/54bkucya tinyurl.com/4t27hh44 tinyurl.com/4t27hh44
Ipsy tinyurl.com/393bfk9h
Indie Brands tinyurl.com/2r53xtw6
Bawdy x Elton John tinyurl.com/5dy5w57s

*Purchase Links*
Bawdy x Elton John bawdybeauty.com/products/rocket-mask
Angela Bright x Sigma sigmabeauty.com
Jordan Liberty x Blend Bunny blendbunnycosmetics.com/collections/masterclass

*Time Stamps*
0:00 Intro
1:35 Find doctors easy and for free with today's sponsor!
5:03 Huda Kattan Reclaims Full Ownership of Huda Beauty
11:56 The Mysterious Death of Guava Beauty
22:58 More about e.l.f. buying Rhode and raising prices $1
28:32 Skincare Brand Ultra Violette Claps Back at Sunscreen Misinformation and more issues with Primally Pure
35:36 IPSY Releases Its First-Ever Beauty Discovery Report
38:48 The Real Cost Of PR For Indie Beauty Brands
46:34 BAWDY Beauty Partners with the Elton John AIDS Foundation on the Rocket Mask
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Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
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