The Missing Middle | AppStories | Episode 425 @MacStories09
The Missing Middle | AppStories | Episode 425  @MacStories09
Uploaded March 2025 | Updated September 2026, 2 weeks ago
This week, Federico and John examine the widening gap between consumer and enterprise apps, asking what happened to prosumer and small business app market.
On AppStories+, John doesn't buy Apple's explanation of why the iPhone 16e doesn't have MagSafe and has an email-adjacent theory about task managers.

This episode is sponsored by:

- Incogni – Take your personal data back with Incogni! Use code APPSTORIES with this link and get 60% off an annual plan – incogni.com/appstories

Why Aren't Developers Making Prosumer and Small Business Apps Anymore?

- Todoist – apps.apple.com/us/app/todoist-to-do-list-calendar/id572688855
- Fantastical – apps.apple.com/us/app/fantastical-calendar/id718043190
- PDFpen – pdfpen.com/blog/pdfpen-13-is-here-and-this-is-why-youll-love-it
- Beeper – apps.apple.com/us/app/beeper/id1551695541
- Adium – https://adium.im/
- GroupMe – apps.apple.com/us/app/groupme/id392796698
- Slack – apps.apple.com/us/app/slack/id618783545
- Discord – apps.apple.com/us/app/discord-talk-chat-hang-out/id985746746
- Microsoft Teams – apps.apple.com/us/app/microsoft-teams/id1113153706
- Notion – apps.apple.com/us/app/notion-notes-docs-tasks/id1232780281
- Shortwave – shortwave.com
- Claude – apps.apple.com/us/app/claude-by-anthropic/id6473753684
- Memberful – memberful.com
- GitHub – apps.apple.com/us/app/github/id1477376905
- 1Password – apps.apple.com/us/app/1password-password-manager/id568903335
- Google Workspace – workspace.google.com

AppStories+ Post-Show:

- The iPhone 16e – daringfireball.net/2025/02/the_iphone_16e

Also Mentioned:

- Elgato Prompter – amzn.to/4bko8Xz

Are task managers the new email clients of the app world?

Visit AppStories.net to learn more about the extended, high bitrate audio version of AppStories that is delivered early each week and subscribe – http://appstories.plus

Check out our Desk Setups – macstories.net/setups

Follow us on Mastodon:

- AppStories – mastodon.macstories.net/@appstories
- Federico Viticci – mastodon.macstories.net/@viticci
- John Voorhees – mastodon.macstories.net/@johnvoorhees

Follow us on Bluesky:

- AppStories – https://bsky.app/profile/appstories.macstories.net
- MacStories – https://bsky.app/profile/macstories.net
- Federico Viticci – https://bsky.app/profile/viticci.macstories.net
- John Voorhees – https://bsky.app/profile/johnvoorhees.macstories.net

Affiliate Linking Policy – macstories.net/privacy-policy

Timestamps:
00:00:00 The Missing Middle
00:06:34 Sponsor: Incogni
00:08:23 What You Want Versus What You Need
00:13:55 Where Apple's Sharing Systems Falter
00:21:00 The Prosumer Ship Has Sailed
00:22:42 Should Apple Do More for the Prosumer and Small Business Markets?
00:24:08 Shortcuts for Teams
The Missing Middle | AppStories | Episode 425WWDC 2025: The AppStories Interviews with Apple Design Award  Winners | AppStories | Episode 439Inside our Summertime Review Toolkits | AppStories | Episode 4445 for 5: Five Predictions, Five Years | AppStories | Episode 424Simon Pittman, aka Better Creating | First, Last, EverythingWill our iPad Pro wishes come true?Escape From the Echo Chamber | MacStories UnwindPursuing Pasta Perfection | MacStories UnwindRevisiting the Text Editor Landscape | AppStoriesXcode for Mobile: Its Time | MacStories UnwindHue and Heist | MacStories UnwindFrom Red Beans and NPCs Expansion to British Spies | MacStories Unwind
MacStories |

The Missing Middle | AppStories | Episode 425

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER