Uploaded October 2025 | Updated September 2026, 1 week ago

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Michael Herriger, co-founder of Atlas Creative, joins me to talk about building the OG Fortnite map, working with brands like the NBA and Microsoft, and expanding into Roblox. We cover what makes branded maps fun, how to pitch brands the right way, lessons from billions of plays, and what’s next for Atlas.

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Atlas Creative: atlascreative.com

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