The Midnight Impulse Buy Trap @TheNewsForum
The Midnight Impulse Buy Trap @TheNewsForum
Uploaded August 2026 | Updated September 2026, 12 hours ago
On Empowered, host Elizabeth Naumovski and guest Sarah Ennor, founder of Growth Council, explain how impulse control and working memory drive those middle-of-the-night purchases, from the orange polka-dot dress to the second pair of sunglasses you didn’t need.

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The Midnight Impulse Buy Trap

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