The Meme, the Madonna & the Fertility God: Andrew Root on Idolatry, the Church & Late Capitalism @TrippFuller
The Meme, the Madonna & the Fertility God: Andrew Root on Idolatry, the Church & Late Capitalism  @TrippFuller
Uploaded May 2026 | Updated September 2026, 2 weeks ago
Andy Root is back, and this time he's got a fertility god on the cover of his book — which, if you've been paying any attention to his work, is not actually a detour. Baal and the Gods of More is what happens when Andy takes the background hum of economic critique that's been running through all his previous books and turns it all the way up, then runs it through First and Second Kings, Hartmut Rosa's theory of dynamic stabilization, Robert Gordon's economic history of the American special century, and Luther's commentary on the Magnificat, and comes out the other side with something genuinely uncomfortable and genuinely useful. The argument in brief: the church's anxiety about decline is not primarily a spiritual problem or a missional problem. It is a fertility cult problem. We have, like the Israelites under the Omride dynasty, decided that Yahweh needs a little help from the gods of growth — and we've done it so thoroughly that we can barely tell the difference anymore between faithful ministry and escalatory capital accumulation. Andy doesn't spare himself, or Tripp, or the emerging church movement, or the academic publishing world, or anyone who has ever refreshed their social media numbers and felt something. The conversation got real fast and stayed there. And yes, there is a Counting Crows footnote.

Also: Tripp and Andy are going back to Bonhoeffer's house in Berlin in summer 2027 — two different tracks, one for personal and vocational formation, one for the theology nerds who want to read Bonhoeffer intensely and argue about it in his actual house. Go to BonhoefferTrip.com to get on the list to get info and early access to tickets.

Andrew Root is the Carrie Olson Baalson Professor of Youth and Family Ministry at Luther Seminary, USA. He writes and researches in areas of theology, ministry, culture, and younger generations. Some of his most recent books are The Congregation in a Secular Age (Baker, 2021), The End of Youth Ministry? (Baker, 2020), The Pastor in a Secular Age: Ministry to People Who No Longer Need God (Baker, 2019), Faith Formation in a Secular Age (Baker, 2017), and Exploding Stars, Dead Dinosaurs, and Zombies: Youth Ministry in the Age of Science (Fortress Press, 2018). Andy has worked in congregations, parachurch ministries, and social service programs. He lives in St. Paul with his wife Kara, two children, Owen and Maisy, and their dog. When not reading, writing, or teaching, Andy spends far too much time watching TV and movies.
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The Meme, the Madonna & the Fertility God: Andrew Root on Idolatry, the Church & Late Capitalism

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