JCDecaux | The marketing trends of tomorrow: Francois-Xavier PIERREL at #WEBSUMMITRIO | JCDecaux @JCDecaux | Uploaded May 2023 | Updated October 2024, 1 hour ago.
At the first South American edition of #WebSummitRio in Brazil, our Group Chief Data Officer Francois-Xavier PIERREL discussed how artificial intelligence and data are revolutionizing the advertising industry by increasing performance and creativity.
#WebSummitRio #data #digitaltransformation #advertising #outofhome #marketing
At the first South American edition of #WebSummitRio in Brazil, our Group Chief Data Officer Francois-Xavier PIERREL discussed how artificial intelligence and data are revolutionizing the advertising industry by increasing performance and creativity.
#WebSummitRio #data #digitaltransformation #advertising #outofhome #marketing
![[Food & Beverage] McDonalds: dance to celebrate Big Mac at Bogotá bus shelter! | JCDecaux Colombia](https://i.ytimg.com/vi/7cvGIQcOFcs/hqdefault.jpg "[Food & Beverage] McDonalds: dance to celebrate Big Mac at Bogotá bus shelter! | JCDecaux Colombia
To celebrate the 50th anniversary of their legendary Big Mac, invited passers-by to dance at a JCDecaux Colombia bus shelter in Bogotá.
Those who followed the steps correctly got a chance to win a McCoin. The campaign generated 1,200 interactions during 7 days!")
