Uploaded August 2026 | Updated September 2026, 1 day ago
Will Baker might be the laziest founder we’ve ever had on the show. He built an app and grew it to $10K/month… not by running a tiktok army, not with UGC, not building in public – none of that! He has an even SIMPLER playbook he followed to grow his apps to a combined $10K per month.
*iOS App Ideas:* clickhubspot.com/wbb6
Say hi to Will: williambaker.co.uk
Check out Glowly: glowlyaiapp.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - The Lazy Method
1:02 - What’s your story?
1:24 - Business breakdown
2:01 - Will’s background
2:36 - “Lazy way” overview
3:30 - Why the lazy approach works
4:04 - Ad examples and results
4:44 - More app ideas
5:29 - The Lazy playbook
7:16 - How to learn paid ads
8:16 - Tech stack
8:36 - Final advice
9:26 - Pat and Gus reflections: why paid ads work
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Will Baker might be the laziest founder we’ve ever had on the show. He built an app and grew it to $10K/month… not by running a tiktok army, not with UGC, not building in public – none of that! He has an even SIMPLER playbook he followed to grow his apps to a combined $10K per month.
*iOS App Ideas:* clickhubspot.com/wbb6
Say hi to Will: williambaker.co.uk
Check out Glowly: glowlyaiapp.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - The Lazy Method
1:02 - What’s your story?
1:24 - Business breakdown
2:01 - Will’s background
2:36 - “Lazy way” overview
3:30 - Why the lazy approach works
4:04 - Ad examples and results
4:44 - More app ideas
5:29 - The Lazy playbook
7:16 - How to learn paid ads
8:16 - Tech stack
8:36 - Final advice
9:26 - Pat and Gus reflections: why paid ads work
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
