Uploaded November 2025 | Updated September 2026, 3 weeks ago
Following a screening at AFI FEST 2025 presented by Canva, AFI alumnus, director and writer Patrick Creadon joined audiences for a conversation about his new film THE KING OF COLOR.
A compelling tribute to a visionary mind, THE KING OF COLOR tells the remarkable story of Lawrence Herbert, the man who forever changed the way the world sees color. At 96, Herbert reflects on a lifetime that stretches from Depression-era Brooklyn to the forefront of global design innovation. His creation — the Pantone Matching System — not only standardized color across industries but also brought coherence to chaos, providing artists, designers and manufacturers with a shared visual language. Directed by Patrick Creadon (WORDPLAY, HESBURGH), this insightful documentary weaves archival footage, with vibrant animation and an intimate interview with Herbert himself to craft a deeply human portrait of a man whose influence touches everything from branding to fashion to fine art — and who remained largely behind the scenes, until now. THE KING OF COLOR offers a fascinating and entertaining look at how a simple idea — standardizing how we describe and view color — can ripple out to change commerce, culture and perception itself.
►Subscribe to AFI on YouTube: bit.ly/SubscribeAFI
►Follow AFI:
instagram.com/AmericanFilmInstitute
tiktok.com/@americanfilminstitute
facebook.com/AmericanFilmInstitute
twitter.com/AmericanFilm
►Sign up for AFI Newsletters: afi.com/sign-up/?method=signups
#movies #afi #film #americanfilminstitute
Following a screening at AFI FEST 2025 presented by Canva, AFI alumnus, director and writer Patrick Creadon joined audiences for a conversation about his new film THE KING OF COLOR.
A compelling tribute to a visionary mind, THE KING OF COLOR tells the remarkable story of Lawrence Herbert, the man who forever changed the way the world sees color. At 96, Herbert reflects on a lifetime that stretches from Depression-era Brooklyn to the forefront of global design innovation. His creation — the Pantone Matching System — not only standardized color across industries but also brought coherence to chaos, providing artists, designers and manufacturers with a shared visual language. Directed by Patrick Creadon (WORDPLAY, HESBURGH), this insightful documentary weaves archival footage, with vibrant animation and an intimate interview with Herbert himself to craft a deeply human portrait of a man whose influence touches everything from branding to fashion to fine art — and who remained largely behind the scenes, until now. THE KING OF COLOR offers a fascinating and entertaining look at how a simple idea — standardizing how we describe and view color — can ripple out to change commerce, culture and perception itself.
►Subscribe to AFI on YouTube: bit.ly/SubscribeAFI
►Follow AFI:
instagram.com/AmericanFilmInstitute
tiktok.com/@americanfilminstitute
facebook.com/AmericanFilmInstitute
twitter.com/AmericanFilm
►Sign up for AFI Newsletters: afi.com/sign-up/?method=signups
#movies #afi #film #americanfilminstitute
