Uploaded November 2025 | Updated September 2026, 2 weeks ago
Marketing has long been misjudged — too often viewed as a cost center rather than a growth engine. Even in the C-suite, many still lack clarity on what marketing actually does and how it drives business outcomes.
Part of the challenge is perception. Because marketing feels familiar, personal opinions are often mistaken for strategic insight. At the same time, marketing is expected to deliver immediate results — even when the work is long-term, like brand repositioning or narrative shifts. The mismatch in timelines can undermine marketing’s credibility and impact.
To earn a stronger seat at the table, marketing leaders need to educate as well as execute. That means delivering results and clearly communicating the thinking behind them. It takes strong cross-functional relationships, internal alignment, and storytelling that’s just as sharp inside the company as it is outside it.
Watch the full series and get executive summaries here: https://wkf.ms/49R0AZC
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Blog monday.com/blog
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Community news and event announcements delivered directly to your inbox forms.monday.com/forms/dc2735c4b5c072ac23ab434dc5e44b0f?r=use1
Marketing has long been misjudged — too often viewed as a cost center rather than a growth engine. Even in the C-suite, many still lack clarity on what marketing actually does and how it drives business outcomes.
Part of the challenge is perception. Because marketing feels familiar, personal opinions are often mistaken for strategic insight. At the same time, marketing is expected to deliver immediate results — even when the work is long-term, like brand repositioning or narrative shifts. The mismatch in timelines can undermine marketing’s credibility and impact.
To earn a stronger seat at the table, marketing leaders need to educate as well as execute. That means delivering results and clearly communicating the thinking behind them. It takes strong cross-functional relationships, internal alignment, and storytelling that’s just as sharp inside the company as it is outside it.
Watch the full series and get executive summaries here: https://wkf.ms/49R0AZC
Connect with us:
LinkedIn linkedin.com/company/mondaydotcom
Instagram instagram.com/mondaydotcom
Join us as a monday ambassador forms.monday.com/forms/f405923c1b00b11c5f75c7de92d54f8f?r=use1
Facebook group - Meet other monday.com users who are excited by workflows and better ways to work facebook.com/groups/monday.community
Community forum - Share ideas, ask questions,give feedback and discuss the latest features community.monday.com
Facebook facebook.com/mondaydotcom
Reddit reddit.com/r/mondaydotcom
Blog monday.com/blog
Email product updates monday.slack.com/archives/D09ANFTS11D
Community news and event announcements delivered directly to your inbox forms.monday.com/forms/dc2735c4b5c072ac23ab434dc5e44b0f?r=use1
