Uploaded April 2025 | Updated September 2026, 2 weeks ago
Media Relations 101 📻
Catch the replay of our recent live chat with Lucas Solowey, Manager of Public Relations at Toronto Humane Society.
Lucas will deliver a workshop called "Mastering the Art of Media Pitches: How to Get Your Story Heard" at the Summit for Animals, and today, he gives us a sneak peek at his session 👀 by sharing:
✅ Why traditional media is still relevant even in a digital age.
✅ The elements that make a story newsworthy.
✅ What to do when journalists don't pick up your story. Hint: You'll need to pivot and reframe your pitch.
✅Examples of successful Toronto Humane Society public relations and media campaigns. Hint: It involves Taylor Swift and cats 🐱!
Enjoy this replay and let us know your thoughts in the comments below 👇
P.S. Humane Canada's Summit for Animals is SOLD OUT. Stay tuned for our 2026 conference location and dates announcement. Add your name to our conference email list so you can hear about it first: https://mailchi.mp/humanecanada/summit-sign-up-form
Media Relations 101 📻
Catch the replay of our recent live chat with Lucas Solowey, Manager of Public Relations at Toronto Humane Society.
Lucas will deliver a workshop called "Mastering the Art of Media Pitches: How to Get Your Story Heard" at the Summit for Animals, and today, he gives us a sneak peek at his session 👀 by sharing:
✅ Why traditional media is still relevant even in a digital age.
✅ The elements that make a story newsworthy.
✅ What to do when journalists don't pick up your story. Hint: You'll need to pivot and reframe your pitch.
✅Examples of successful Toronto Humane Society public relations and media campaigns. Hint: It involves Taylor Swift and cats 🐱!
Enjoy this replay and let us know your thoughts in the comments below 👇
P.S. Humane Canada's Summit for Animals is SOLD OUT. Stay tuned for our 2026 conference location and dates announcement. Add your name to our conference email list so you can hear about it first: https://mailchi.mp/humanecanada/summit-sign-up-form
