JEM - The Lubavitcher Rebbe | The importance of PR for holiness @JewishMedia | Uploaded May 2024 | Updated October 2024, 14 hours ago.
The secret to Chabad's success is something that many have tried to answer. Spoiler: it's good advertising. Now, modesty is a key trait of every good Jew, but when it comes to doing Mitzvos, it's your responsibility to share. The premise is simple: If other Jews see good things being done, they're surely going to want to join in. So it's time to stop being modest about the good things you do, and time to put Judaism in the limelight.
And Chabad’s secret? It’s all about good PR - for Mitzvos, that is. videos.jem.tv/video-player?clip=6890

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